Brand Loyalty

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• Talk the Talk and Listen, TooWilliam Arruda
  Business is about people, not machines. It is about relationships, not transactions.
  Brand Loyalty, Branding, Collaboration, Management, Word-of-Mouth
• Tapping into Brand TouchpointsRay George
  Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their brands as strategic assets that are built through deeds, not ...
  Brand Awareness, Brand Loyalty, Brand Positioning, Branding, Collaboration, Customer Experience
• Exploring the Territory Known as No Brand's LandTim Riesterer
  Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it. In a highly competitive market, with near parity products and barely discernible ...
  Advertising, B2B Marketing, Brand Equity, Brand Loyalty, Branding, Channel Marketing, Interactive Marketing, Personalization, Sales
• Un-Retiring Wallets and No Blue Hair: Senior WomenAndrea Learned
  hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ Americans will grow by a whopping 40 million people.
  Brand Loyalty, Direct Marketing, Targeting, Women
• The Customer Evangelism ManifestoBen McConnell
  What do Krispy Kreme and Harley-Davidson have in common? They are among the many companies still thriving in the midst of an American economic meltdown. Why? Because they have methodically ...
  Brand Loyalty, Branding, Collaboration, Customer Retention, Word-of-Mouth
• Making Brand Promises You Can’t KeepTony Bombacino
  Just as you don’t like to be let down or mislead, neither do your customers. Although it may be tempting to make claims of greatness or leadership to stand out ...
  Brand Loyalty, Customer Experience, Customer Retention, Word-of-Mouth
• The True Value of Loyalty ProgramsMichael Shostak
  What's the value of loyalty programs – both to consumers and to the issuers of the cards?
  Brand Loyalty, CRM, Customer Retention, Customer Service, Targeting, Value Propositions
• Turning Occasional Buyers Into Loyal CustomersDavid Frey
  Is a membership program a good fit for your company? Here's a “yes” or “no” membership qualification to see if a program is right for you.
  Brand Loyalty, Customer Behavior, Customer Retention, Pricing, Targeting
• New Marketing Models: Easy in Theory, Difficult in PracticeAllen Weiss
  Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting the end of brands. Is the world coming to ...
  B2B Marketing, Brand Loyalty, Branding, Channel Marketing, Online Marketing, Pricing