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50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
Brand Loyalty,
Customer Engagement,
Customer Loyalty,
Digital Marketing,
Email Marketing,
Facebook,
Gamification,
Interactive Marketing,
Marketing Strategy,
Research Summaries,
Social Media
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Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
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From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
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Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
Advertising,
B2C,
Brand Loyalty,
Brand Positioning,
Community,
Customer Behavior,
Customer Engagement,
Customer Experience,
Customer Insight,
Customer Relationships,
Demographics,
Gamification,
Integrated Marketing,
Millennials,
Mobile Marketing,
Positioning,
Product Marketing,
Retail Marketing,
Social Media,
Social Networking
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Four Ways to Create an Army of Fans for Your BrandMack Collier
Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
Brand Ambassadors,
Brand Loyalty,
Brand Positioning,
Community,
Customer Acquisition,
Customer Advisory Programs,
Customer Behavior,
Customer Engagement,
Customer Evangelists,
Customer Insight,
Customer Loyalty,
Customer Relationships,
Customer Retention,
Positioning
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Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
Brand Awareness,
Brand Loyalty,
Content,
Content Marketing,
Customer Behavior,
Customer Engagement,
Digital Marketing,
Digital Theory,
Marketing Strategy,
Mobile Marketing,
SMS
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Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Maria Jarski
With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
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Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
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Pavlov's Dog, or How to Develop and Deliver a Consistent Brand ExperienceMichael DiFrisco
When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.
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Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
Brand Loyalty,
Content,
Customer-Centric,
Customer Experience,
Customer Loyalty,
Customer Relationships,
Digital Theory,
Marketing Strategy,
Relationship Marketing,
Web Content,
Websites
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How to Create a Social Loyalty LoopRoger Katz
Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to ...
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Five Steps for Managing a PR Crisis
It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis ...
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Pinterest and Copyright: Lessons in Life and LawKerry O'Shea Gorgone
Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how ...
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Three Tips for a Memorable Smartphone App
When you introduce a new smartphone app, you're asking your clientele to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best ...
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How to Follow up When Someone Mentions Your Brand on Twitter
To illustrate the right way—and wrong way—to interact with potential customers who mention your brand on Twitter, Joe Rawlinson recounts what happened when he tweeted from a conference. "During the ...
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Five Crucial Steps to Retaining Brand Loyalty in a CrisisAnita Williams Weinberg
Whether a brand is facing a minor kerfuffle or a major tragedy, the path of correction should be simple and clear. Learn how to take control of any crisis situation, ...
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Never Waste an Opportunity: The Value of Lead NurturingSookie Shuen
When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an ...
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Five Tips for Building Brand Fidelity With Tumblr
Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images.
Might Tumblr be the ...
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Follow AMEX's Example of a Successful Facebook CampaignKimberly Smith
Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand ...
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Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]Amanda Van Nuys
One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement ...
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