Interactive Marketing

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• Leveraging the Power of an EventReid Carr
  With many companies still cost-conscious about marketing, the Web presents a perfect opportunity for marketers to maximize the power of events and quantify returns. The interactive and direct nature of ...
  Creativity, Email Campaigns, Email Lists, Interactive Marketing, Lead Generation, Segmentation, Tradeshows/Events, Websites
• Why We Fail at Intimacy: Falling Short at the Promise of Relationship MarketingMatthew Syrett
  One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. But it has been largely unfulfilled. What are we doing wrong?
  Customer-Centric, Customer Engagement, Customer Relationships, Customer Retention, Interactive Marketing, Measurement, Relationship Marketing
• Exploring the Territory Known as No Brand's LandTim Riesterer
  Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it. In a highly competitive market, with near parity products and barely discernible ...
  Advertising, B2B Marketing, Brand Equity, Brand Loyalty, Branding, Channel Marketing, Interactive Marketing, Personalization, Sales
• Secrets To Optimizing An Online CampaignMelissa Honabach
  To take full advantage of the strength of online advertising, marketers must be proficient with the analytics of the medium and the concept of campaign optimization.
  Advertising, Interactive Marketing, Market Research, Online Marketing, Testing