Marketing Resources: Segmentation

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Results for Segmentation

Marketing to the New Gen X by Dave Sohigian
Most businesses are well aware of how to market to Generation Xers (those born 1961-1981) mainly because so many people in business today are part of Generation X. But as Gen Xers move into midlife (the oldest are 48, and ...
More articles on Customer Behavior, Marketing Tips, Segmentation, Targeting
Transforming Customers Into a Community by Adam Boyden
When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with ...
More articles on Community, Customer Relationships, Marketing Smarter, Segmentation, Social Networking, Twitter, Web Content
Improving Campaign Deliverability for PC and Mobile Users by Wendy Lowe
All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email ...
More articles on Email Deliverability, Email Marketing, Mobile Marketing, Segmentation, Targeting, Writing
Marketing to Youth: No Longer a Dark Art by Paul Metz
It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age 6 to 18. In fact, it requires a flexible understanding ...
More articles on Customer Behavior, Economic Crisis, Segmentation, Targeting
Segment Email and Social Networks for a Vitamin-Power Boost by Stephanie Miller
Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
More articles on Customer Relationships, Email Lists, Email Marketing, Facebook, Segmentation, Social Networking
Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials by Karen Talavera
What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it ...
More articles on Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold by Randy Spurrier
Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.
More articles on CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment by Steve Adams
Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.
More articles on Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
How to Use Predictive Analysis to Make Email Marketing Even More Profitable by Arthur Middleton Hughes
Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different ...
More articles on Customer Retention, Email Marketing, Marketing Analytics, Segmentation, Targeting
Achieving Relevance in Direct Digital Marketing: An Introduction by Bryce Marshall
There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on).
More articles on Copywriting, Customer Engagement, Digital Marketing, Direct Marketing, Marketing Strategy, ROI, Segmentation
How to Become 'Their Brand': Engaging Today's Fickle Customers by Manila Austin
Marketers today understand that consumers think, feel, and react in ways different from June Cleaver some 50 years ago. We use descriptors like fickle, indecisive, and disloyal to describe the modern consumer. Just what do these terms mean? Mainly, they mean ...
More articles on Branding, Community, Customer Engagement, Customer Relationships, Feedback, Market Research, Personalization, Personas, Segmentation
In a Tough Economy, Go to Battle for Your Customers by J. Mark Carr, Karl Gustafson
Decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your business's cash flow is your customer base. What all of this boils down to is the need to make smart, informed ...
More articles on Customer Acquisition, Customer Relationships, Customer Service, Economic Crisis, Measurement, Segmentation
Four Best-Practices for Renovating Your Brand—Before It's Too Late by Fred Geyer
Why do brand leaders wait until their brands are at the breaking point, at risk of joining the likes of Radio Shack and 7Up? Instead, renovate your brands while it is strong and growing. Spot changing market dynamics and address ...
More articles on Brand Equity, Brand Positioning, Branding, Customer Engagement, Segmentation
Improve Your Email Marketing Through Segmentation by Michael Clark
Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing interests. Email messages that are segmented, targeted, and relevant to the ...
More articles on Email Lists, Email Marketing, Segmentation, Small Business, Surveys, Targeting
How Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear Packing by Michael Barr
Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it easier for customers to part with ...
More articles on Customer Acquisition, Customer Behavior, Customer Relationships, Segmentation, Targeting
How to Use Scenarios to Create Buyer Segments by Laura Patterson
What if we thought about using scenarios as a creative way to segment the market? After all, different customer sets face different scenarios that trigger their response. By understanding the various scenarios that different customers face, you can take a ...
More articles on Email Marketing, Marketing Tips, Scenarios, Segmentation
How to Foster 'Workable Wondering' to Harness Consumer Insights by Gerald Zaltman, Lindsay Zaltman
The process of thinking deeply is known as "workable wondering," which involves the use of empirical, rigorous, and relevant information to challenge our assumptions. It means more than collecting information. It requires reading between the lines.
More articles on Creativity, Customer Behavior, Feedback, Marketing Smarter, Segmentation
The Power of Podcasts by Lisa Formica
Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no ...
More articles on Direct Marketing, Podcasting, Segmentation
Boost Email Marketing Response With List Segmenting and Triggered Emails by Neil Anuskiewicz
If you are an email marketer who is doing traditional "batch and blast" email marketing, now's a good time to start segmenting and sending triggered emails. Doing so allows you to send more relevant emails and achieves better response from ...
More articles on Email Lists, Email Marketing, Segmentation
She's Waiting: Five Ways to Reach Women via Sustainable Business Practices by Andrea Learned
An authentic and established sustainable commitment resonates with women. Here's how companies can work toward more sustainable operations, offer products that reflect that intention, and (in doing so) create good business with a double whammy.
More articles on Brand Awareness, Customer Behavior, Customer Engagement, Green Marketing, Segmentation, Women

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Cable TV Tops List of Moms' Must-Haves
Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. ...
More articles on Recession, Segmentation, Surveys, Women
Top 10 Online Retail Categories, September 2009
The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third.
More articles on E-Commerce, Market Research, Segmentation, Websites
Gays Prefer Working in States with Marriage Equality
Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an ...
More articles on Career Management, Market Research, Recession, Segmentation, Surveys
Consumers 18-34 in US vs. Canada
Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these ...
More articles on Customer Behavior, Market Research, Segmentation, Surveys
36% of Internet Users Visit Newspaper Sites
Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from ...
More articles on Advertising, Market Research, Segmentation, Surveys, Websites
Global Ad Spend Down Nearly 10%
Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications ...
More articles on Advertising, Market Research, Marketing Budgets, Segmentation
How a Minority Can Look Like a Majority
Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; ...
More articles on Email Campaigns, Marketing Analytics, Segmentation, Testing
Recession, Unemployment Drive Medical Site Traffic
Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in ...
More articles on Keywords, Market Research, Recession, Search Engine Marketing, Search Engines, Segmentation, Websites
This Will Be on the Test
"Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part ...
More articles on Email Marketing, ROI, Segmentation, Testing
Relevancy, Discounts Matter Most to Women
Relevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to ...
More articles on Segmentation, Surveys, Women
Frugal Consumers to Keep Retail Sales Flat
Frugal consumers are choosing to put more of their money into their savings accounts rather than into retailers’ cash registers, which translates into a glum forecast for retailers.
More articles on Customer Behavior, Market Research, Segmentation
Telecoms Increased Advertising in 1H09
Spending on advertising in Jan.-June 2009 fell 14.3% YOY, but the telecom category experienced solid growth (7.5%), with Sprint Nextel, AT&T, and Verizon increasing spending 55.3%, 6.3% and 3.1% ...
More articles on Advertising, Market Research, Segmentation, Surveys
Upscale Consumers More Budget Conscious
US consumers with a household income of $100K+ are feeling the recession's pinch, and it's changing what and how they spend.
More articles on Customer Behavior, Market Research, Recession, Segmentation
Top-Gaining Categories, Top Ad Networks in August
The humor, education, home improvement, and B2B site categories experienced the biggest gains in August. The ad network with the greatest reach was AOL Advertising, followed by Yahoo! Network and ...
More articles on Advertising, B2B Marketing, Humor, Market Research, Segmentation, Websites
Visits Plateau to Medical, Health Sites
Some 67% of US adults, or about 154 million people, have looked up health and medical information online.
More articles on Market Research, Segmentation, Websites
For Seniors: A Kindler, Gentler Recession
Americans 65+ have suffered less in this recession than other age groups, because most have already retired and downsized their lifestyle. Hardest hit have been those on the verge of ...
More articles on Market Research, Recession, Segmentation
Gays, Lesbians Like Blogs, Social Networking
More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.
More articles on Blogging, Market Research, Segmentation, Social Networking, Twitter
Top 10 Online-Trading Sites, July 2009
Fidelity.com was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data.
More articles on Market Research, Segmentation, Surveys, Websites
US Ad Expenditures Down 14.3% in 1H09
Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% ...
More articles on Advertising, Market Research, PPC Campaigns, Segmentation
Why Not Quantity AND Quality?
When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: ...
More articles on B2B Marketing, Lead Generation, Lead Quality, Sales, Segmentation

See all 41 marketing Daily Posts related to Segmentation

Segmentation case studies, deconstructing real life examples and illustrating lessons learned

Reviving the Dead List to Grow Email Revenuesby Perricone MD
CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Emailby Intermix
CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market.
More case studies on Case Studies, Email Marketing, Segmentation, Targeting, Women
A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
How Major League Baseball Doubled Fan Research Without Increasing Costsby Major League Baseball
Each year, when MLB's postseason culminates with the World Series, all eyes are on baseball—or are they? With most teams out of the running, do those fans continue to watch? Are the resources invested in marketing worthwhile, or in tune with fans' true passions?
More case studies on Case Studies, Customer Advisory Programs, Customer Satisfaction, Interactive Marketing, Segmentation, Surveys
How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting
How a Nonprofit Developed Marketing Materials That Spoke to Its Culturally Diverse Audience, Bringing in New Membersby San Francisco Health Plan
A nonprofit health-plan provider serving lower-income San Francisco residents was designed for and by the residents it served. The health plan said it took "pride in speaking the language" of its local residents—but the community has large Hispanic, Vietnamese and Chinese populations, as well as other ethnic groups.
More case studies on Case Studies, Customer Engagement, Marketing Plans, Non Profits, Segmentation

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Segmentation online seminar broadcasts from the best minds in marketing

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Segmentation marketing downloads for the busy professional

Benchmark Survey: Marketing to Hispanics
Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design
Benchmark Survey: Email Marketing
Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing