Marketing Resources: Segmentation

Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.

Results for Segmentation

The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.
More articles on Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.
More articles on Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
Eight Ways to Segment Link Prospectsby Ken McGaffin
Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.
More articles on Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
Five Quick Checks for Transforming Your AdWords Account in Less Than an Hourby Larry Kim
Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.
More articles on Content, Google, Marketing Tips, PPC Campaigns, Segmentation
Five Proven Ways to Improve ROI Using Marketing Automationby Debbie Qaqish
Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and reduce lead leakage.
More articles on Marketing Automation, Marketing Tips, ROI, Segmentation, Technology
Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencersby Michael Perry
Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to turn those fans and followers into brand advocates.
More articles on Customer Engagement, Customer Evangelists, Lead Generation, Online Marketing, Segmentation, Social Media
Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment by Mark Simpson
For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space.
More articles on E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailboxby Ryan Morgan
Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons.
More articles on Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
Want Sophisticated Real-Time Marketing Campaigns? Take These Five Stepsby Joshua Smith
How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.
More articles on Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation
Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Populationby Karen Talavera
The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, and social marketing.
More articles on Advertising, Demographics, Marketing Tips, Segmentation, Testing
How Vulnerable Are You to Customer Defection?by Laura Patterson
Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)by Oli Gardner
Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment.
More articles on Copywriting, Landing Pages, Measurement, Segmentation, Website Design
List Segmentation: Why It's Important and How to Do Itby Georgia Christian
List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider when segmenting customers.
More articles on Customer Loyalty, Email Lists, Email Marketing, Segmentation, Targeting
Sales and Marketing Best-Practices: Seven Heavenly Virtuesby Dan McDade
Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.
More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Readby John Shomaker
How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study ...
More articles on Advertising, Content Marketing, Marketing Smarter, PPC Campaigns, Segmentation, Targeting, Testing
Why and How You Should Be Using Triggered Email, Part 1by Karen Talavera
You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and ...
More articles on Copywriting, Email Campaigns, Email Marketing, Marketing Tips, Personalization, Segmentation
How to Identify Brand Loyalists on Your Email Listby Karen Talavera
On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. ...
More articles on Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word of Mouth
Why Mobile Is Driving a New Approach to Data Managementby Brian Deagan
As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to ...
More articles on Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
Eight Questions to Ask When Buying a Marketing Listby Chris Golec
Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured ...
More articles on Email Lists, Hiring Outside Resources, Marketing Tips, Segmentation, Targeting
How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)by Bryce Marshall
Previous installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks at the fourth key: taking an incremental approach to creating ...
More articles on Customer Engagement, Digital Marketing, Marketing Tips, Measurement, Segmentation, Targeting

See all 178 marketing articles related to Segmentation

Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending ...
More articles on Advertising, Nielsen Data, Research Summaries, Segmentation
Gen-Y Won't Buy Without User-Generated Input
Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, ...
More articles on Customer Behavior, Research Summaries, Segmentation, Social Media, User-Generated Content
Why Targeting Matters
In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
More articles on Email Marketing, Segmentation, Targeting
Six Last-Minute Holiday Email Marketing Tactics [Slide Show]by Jim Davidson
The holidays are hectic for marketers. But they don't have to be. Here are six marketing tactics you can implement today to ensure a successful holiday season—without too much heavy ...
More articles on Email Campaigns, Email Marketing, Personalization, Segmentation
Three Caveats for Multicultural Marketing
"Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power ...
More articles on Marketing Tips, Segmentation, Targeting
Fewer Americans Buying the Brands They Want Most
The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to ...
More articles on Customer Behavior, Recession, Research Summaries, Segmentation
Which YouTube Partners Drive Most Viewership?
Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer ...
More articles on Research Summaries, Segmentation, YouTube
Many Americans Working on Their Summer Vacations
Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their ...
More articles on Consumer Electronics, Research Summaries, Segmentation, Smart Phones
Three Google+ Features That Might Help Your B2B Marketing Efforts
In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
More articles on B2B Marketing, Google, Segmentation, Social Media
The End of the 'Average American'
"Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
More articles on Email Campaigns, Email Lists, Email Marketing, Segmentation
Relationship Advice for Email Marketers
"Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. ...
More articles on Email Marketing, Personalization, Segmentation
When Z Comes Before A
You probably haven't given much thought to alphabetical order since you said "present" as your high school teacher took attendance each morning. But in a post at the Neuromarketing blog, ...
More articles on Customer Behavior, Segmentation, Small Business
Three Things You Must Do Before You Increase Email Frequency
Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
More articles on Email Campaigns, Email Marketing, Marketing Tips, Segmentation, Targeting
Ad Spend Rebounds 8.7% in 3Q
The ad recovery is gaining momentum: Total US measured advertising expenditures reached $94.06 billion in the first nine months of 2010, up 6.4% from the same period a year earlier, ...
More articles on Advertising, Research Summaries, Segmentation
How Uplift Modeling Can Help Improve Your ROI
"[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
More articles on Email Campaigns, Email Marketing, ROI, Segmentation
Four Ways to Handle Inactive Subscribers
Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
More articles on Email Campaigns, Email Lists, Email Marketing, Segmentation
Top-Gaining Site Categories Led by Gambling in October
US Web traffic to online gambling sites more than doubled in October as the 2010 World Series of Poker Tournament neared its conclusion, according to data from the comScore Media ...
More articles on Customer Behavior, Research Summaries, Segmentation, Websites
Best Day for B2B Ads? It Depends
Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a ...
More articles on B2B Marketing, Customer Behavior, PPC Campaigns, Research Summaries, Segmentation
Older Workers Driving Social Networking at Work
Gen-X information workers—and not those in the younger Gen-Y generation—constitute the majority of people who use social networking for business, followed closely by Boomers age 55 and older, according to ...
More articles on Collaboration, Research Summaries, Segmentation, Social Networking
Next-Generation Media Consumers Tougher to Reach
Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, ...
More articles on Advertising, Customer Behavior, Research Summaries, Segmentation, Television, Videos

See all 85 marketing Daily Posts related to Segmentation

Segmentation case studies, deconstructing real life examples and illustrating lessons learned

How Icebreaker Drove Holiday Sales With Emailby Icebreaker
Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales.
More case studies on Case Studies, Customer Engagement, Email Campaigns, Email Marketing, Segmentation, Testing
Reviving the Dead List to Grow Email Revenuesby Perricone MD
CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Emailby Intermix
CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market.
More case studies on Case Studies, Email Marketing, Segmentation, Targeting, Women
A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
How Major League Baseball Doubled Fan Research Without Increasing Costsby Major League Baseball
Each year, when MLB's postseason culminates with the World Series, all eyes are on baseball—or are they? With most teams out of the running, do those fans continue to watch? Are the resources invested in marketing worthwhile, or in tune with fans' true passions?
More case studies on Case Studies, Customer Advisory Programs, Customer Satisfaction, Interactive Marketing, Segmentation, Surveys
How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting
How a Nonprofit Developed Marketing Materials That Spoke to Its Culturally Diverse Audience, Bringing in New Membersby San Francisco Health Plan
A nonprofit health-plan provider serving lower-income San Francisco residents was designed for and by the residents it served. The health plan said it took "pride in speaking the language" of its local residents—but the community has large Hispanic, Vietnamese and Chinese populations, as well as other ethnic groups.
More case studies on Case Studies, Customer Engagement, Marketing Plans, Non Profits, Segmentation

See all Case Studies in our library

Segmentation online seminar broadcasts from the best minds in marketing

See all On Demand Seminars in our library

Segmentation Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

Take 10: How to Build a Twitter Following in a WeekReleased on 8/20/2010 10:00:00 AM
More Take 10 on Community, Marketing Tips, Segmentation, Twitter

See all Take 10 Webcasts in our library

Segmentation marketing downloads for the busy professional

Social Media Integration Success Stories
Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
Research Spotlight: Facebook
Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
More tools on Community, Customer Behavior, Facebook, Segmentation, Smart Phones, Social Networking
Benchmark Survey: Marketing to Hispanics
Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design
Benchmark Survey: Email Marketing
Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing