Relationship Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Maria Jarski
  With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
  Brand Loyalty, Brand Management, Customer Experience, Customer Loyalty, Customer Relationships, Relationship Marketing, Sales, Social Media
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media
• Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
  We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
  Brand Loyalty, Content, Customer-Centric, Customer Experience, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Relationship Marketing, Web Content
• What Marketers Can Learn From FarmersBecky McCray
  Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and ...
  Customer Relationships, Email Campaigns, Lead Generation, Marketing Inspiration, Marketing Strategy, Relationship Marketing
• Only One-Half of Brands Can Identify Their Most Loyal Customers
  Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ...
  Customer Acquisition, Customer Loyalty, Customer Retention, Relationship Marketing, Research Summaries
• Dramatic Rise in TV Show, Movie Streaming
  Streaming TV shows and movies is at an all-time high in the US, with young adults (18-24) leading the way.
  Creativity, Relationship Marketing, Research Summaries, Television, Videos, Websites
• Four Steps to Driving Value via Customer Engagement and Advocacy (Or: Putting the Relationship Back in Relationship Marketing)Andy Hasselwander, Laird Rawsthorne, Ph.D.
  Over the past 15 years, business-to-business marketers have focused on the pipeline—leads converting to opportunities converting to wins. The reason was simple...
  B2B Marketing, Marketing Tips, Relationship Marketing
• Do You Really Understand the 80/20 Rule?Matthew Syrett
  Few rules are more widely quoted in marketing today than the 80/20 Rule, which states that 80 percent of your sales come from just 20 percent of your customer base. Intuitively, ...
  Marketing Tips, Relationship Marketing, Sales
• Why We Fail at Intimacy: Falling Short at the Promise of Relationship MarketingMatthew Syrett
  One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. But it has been largely unfulfilled. What are we doing wrong?
  Customer-Centric, Customer Engagement, Customer Relationships, Customer Retention, Interactive Marketing, Measurement, Relationship Marketing

Relationship Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships.
  Customer-Centric, Customer Relationships, Marketing Smarts, Relationship Marketing

Relationship Marketing: Online seminar broadcasts from the best minds in marketing

• How to Create a Monster Fan BaseBroadcast on 4/25/2013 with Jackie Huba
  This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base!
  Brand Awareness, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media
• Five Tools for Creating a Social Media Plan and Forecasting Its ImpactBroadcast on 11/29/2012 with Rex Briggs
  In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns.
  Forecasts, Interactive Marketing, Marketing Analytics, Measurement, Online Marketing, Relationship Marketing, Social Business, Social Media
• Engaging with Customers 140 Characters at a TimeBroadcast on 4/26/2012 with Scott Monty
  Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.
  Brand Awareness, Customer Engagement, Customer Relationships, Customer Service, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media
• Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected AgeBroadcast on 4/19/2012 with Clay Shirky
  In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration.
  Collaboration, Community, Customer Behavior, Customer Engagement, Customer Relationships, Digital Theory, Market Research, Marketing Inspiration, Marketing Tips, Metrics
• Turning Social Referrals into Measurable Business ResultsBroadcast on 3/22/2012 with Nicole Goodyear
  In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
  B2B Marketing, Brand Ambassadors, Community, Customer Relationships, Inbound Marketing, Lead Generation, Measurement, Referrals, Relationship Marketing, Sales
• The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 with Mike Schultz
  Master the skills needed to influence prospects through better sales conversations during this insightful PRO seminar. Learn how uncovering your clients' needs throughout the conversation process can help you increase their desire to buy from you (and for full price).
  Customer Acquisition, Customer Relationships, Lead Nurturing, Relationship Marketing, Sales
• How to Strengthen Customer Experience on Four Social Media PlatformsBroadcast on 7/28/2011 with Linda Ireland
  Linda Ireland leads this PRO seminar covering what customers expect from businesses on four social platforms, and how to create platform-specific strategies to get the most out of these online interactions.
  Brand Awareness, Customer Experience, Customer Service, Relationship Marketing, Social Media

Relationship Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Six Ways to Build a Trusted BrandReleased on 5/10/2013 with John Morgan
  In just 10 minutes, you'll learn six tips that will help you become a trusted brand with loyal customers!
  Brand Awareness, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Tips, Relationship Marketing, Take 10
• Take 10: How to Integrate Social Media Into Your Daily RoutineReleased on 3/23/2012 with Beth Schillaci
  In just 10 minutes, you'll learn how to integrate social media into your marketing mix effectively by working it into your daily routine.
  Brand Management, Community, Customer Relationships, Relationship Marketing, Social Business, Social Media, Take 10