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Topics » Articles » Email Subject Lines

Five Ways to Optimize Email for Mobile
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
Content, Email Campaigns, Email Subject Lines, Mobile Marketing, Smart Phones
Is 'Free' Still a Dirty Word?
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
Five A/B Tests You Should Use
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
Email Campaigns, Email Deliverability, Email Subject Lines, Testing
Using Subject-Line Symbols to Get Noticed
"In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics." A perfect example of a ...
Creativity, Customer Experience, Email Subject Lines
Four Tips for a Terrific Headline
"It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
Copywriting, Customer Engagement, Email Subject Lines, Web Copy, Writing
Three Tips for High-ROI Calls to Action
Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
Customer Engagement, Email Marketing, Email Subject Lines, Lead Generation
Do You Still Email Like It's 1999?
"Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
Email, Email Lists, Email Marketing, Email Subject Lines, Measurement
Four Tips for Subject-Line Success
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
Copywriting, Customer Engagement, Email Subject Lines
Four Tips for Generating Leads With Email
"Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
Email Marketing, Email Subject Lines, Lead Generation, Writing
The Importance of Variety in Email Campaigns
Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
Copywriting, Email Campaigns, Email Subject Lines
The Hazards of a 'Bad News' Email Subject Line
There's a good chance you've gotten email with the phrase "bad news" in the subject line. "It has been used by a number of Internet marketers to increase response rates, notably ...
Copywriting, Customer Behavior, Email Marketing, Email Subject Lines
Five Tips for Creating Effective Transactional Emails
"Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
E-Commerce, Email Marketing, Email Subject Lines, Marketing Tips
How to Make the 'Nudge Effect' Work for You
"You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
Customer Behavior, Email Marketing, Email Subject Lines
Three Tips for Gaining Excellent Click-Through Rates
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
Content, Email Marketing, Email Subject Lines, Newsletters, Testing
Two Subject-Line Traps to Avoid
If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
Copywriting, Email Marketing, Email Subject Lines
It's a Tip, Not a Commandment
Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
Creativity, Email Marketing, Email Subject Lines, Marketing Tips
Beer Budget, Champagne Style
You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
Copywriting, Email Marketing, Email Subject Lines
[Your Name Here]
Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
Email Marketing, Email Subject Lines, Personalization
OK, OK, so I Screwed Up
Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
Email Marketing, Email Subject Lines, Marketing Tips, Writing
Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals

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