Marketing Resources: Referrals

• Why Sales Needs Fewer Leads From Marketingby Dan McDade
  Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.
  More articles on Content, Lead Generation, Lead Quality, Referrals, Sales, Social Media
• Case Study: How One Company More Than Doubled Customer Referralsby Kimberly Smith
  Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that.
  More articles on Case Studies, Customer Engagement, Referrals, Word of Mouth
• Job-Market Secrets: How to Build Your Network in 12 Days by Debra Feldman
  Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network ...
  More articles on Career Management, Job Search, Networking, Personal Branding, Referrals
• Accelerate Your Referrals: Nine Steps to Successby Barbara Bix
  If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not enough. Several things need to happen first: In fact, the ...
  More articles on Brand Awareness, Customer Engagement, Customer Service, Marketing Tips, Referrals, Testimonials
• Un-Advertising: The Power of Testimonial Video in the Post-Advertising Eraby Ted Page
  Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of being "targeted" with ads and so are inclined to take ...
  More articles on Advertising, Marketing Smarter, Referrals, Testimonials, Twitter, Videos, Websites
• Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)by Joshua Horwitz
  With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience with your products. So why do salespeople often resist participating ...
  More articles on Collaboration, Marketing Tips, Referrals, Sales
• Proving ROI for Search-Engine Optimizationby Dan Skeen
  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can ...
  More articles on Keywords, Links, Measurement, Metrics, Referrals, ROI, SEO
• Eight Tips for Hunting for Revenue Where No Budget Exists—Get to Executivesby Steve Lightstone
  It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think differently. The message is important, but it's effective only if the ...
  More articles on Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing
• Four Reasons Why You Should Be Obsessed With Your Blog's Trafficby Mack Collier
  When a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the best way to measure the performance of your blog? Here ...
  More articles on Blog Comments, Blog Monitoring, Blogging, Measurement, Referrals
• Customer Success Stories Speed the Saleby Barbara Bix
  Would your prospects be more likely to buy if they knew how others have benefited from your services? If so, maybe it's time to tell them. Better yet, let your current clients do the talking. But make it easy for them ...
  More articles on Case Studies, Customer Experience, Referrals, Testimonials
• The Four Keys to Referral Successby Michael Beck
  Don't you get tired of hearing about how great referrals are? Especially if you're not getting enough of them? It's worth taking the time to understand why most referral efforts don't work and to understand what keys need to be ...
  More articles on Marketing Challenges, Marketing Smarter, Marketing Tips, Networking, Referrals
• How Social Media Is Changing the 4Ps of Marketing: Stories From Real Companiesby Mack Collier
  Increasingly, companies are beginning to reach out to their customers to help them with their marketing efforts; in some cases, companies are actually turning some marketing functions over to their customers entirely. Here is how companies have successfully turned at ...
  More articles on Brand Ambassadors, Referrals, Social Media, Taglines, Word of Mouth
• Facebook: Changing Advertising Foreverby Jon Davis
  Whether or not you completely understand social media or social networking sites, the one aspect you must understand is that they are going to change the way businesses advertise. Facebook, in particular, is constantly evolving and improving its users' experience ...
  More articles on Advertising, Facebook, Referrals, Targeting, Word of Mouth
• How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companiesby Mack Collier
  Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - are turning these Ps over completely to customers. ...
  More articles on Brand Ambassadors, Referrals, Social Media, Targeting, Word of Mouth
• Five Outstanding Client Referral Tactics (and Action Steps)by Daryl Logullo
  Here are five powerful referral strategies—and precise action steps—that, when used either individually or collectively, can cause a flood of new introductions.
  More articles on Customer Relationships, Marketing Smarter, Referrals
• Three Key Concepts to Drive More Referralsby Daryl Logullo
  You can flip the 80/20 in your favor by devoting your marketing resources to creating a referral network that will compound in value year after year.
  More articles on Customer Relationships, Marketing Smarter, Marketing Tips, Referrals
• Customer Reference Programs, Part 2: Changing the Corporate Culture Through Customer Focusby Whitney Wood
  Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. Here, part 2 discusses the next steps of customer program evolution... and ...
  More articles on Collaboration, Customer-Centric, Customer Engagement, Customer Experience, Referrals
• How to Turn Your Customer Reference Program Into a Strategic Asset, Part 1by Whitney Wood
  As today's markets consolidate and become increasingly competitive, and as buyers become more sophisticated and demanding, customer references gain even greater importance. But many customer reference programs are stuck in outmoded thinking, and that could be significantly holding your company ...
  More articles on Customer Engagement, Customer Experience, Referrals, Sales
• Five Things Every CEO Should Want to Know About Customersby Jeanne Bliss
  The perennial cry from CEOs around the globe is that they are focused on their customers: It is their highest-priority mission, the critical job of their company—and everything emanates from understanding what customers need and want and delivering on it. ...
  More articles on Customer Acquisition, Customer Experience, Management, Measurement, Metrics, Referrals
• Knowing Your Client's Connections Can Increase Your Referralsby Paul McCord
  More articles on Community, Creativity, Marketing Tips, Referrals

See all 59 marketing articles related to Referrals

• Facebook Brand Fans More Likely to Recommend, Buy Products
  Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
  More articles on Brand Loyalty, Facebook, Referrals, Research Summaries, Word of Mouth
• What Can Your Referral Program Learn From Roku?
  "Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
  More articles on Consumer Electronics, Creativity, Marketing Inspiration, Online Marketing, Referrals
• How to Accelerate Referrals
  "If you're like many professional service providers, you get a lot of business from referrals," writes Barbara Bix at MarketingProfs. But you may not realize how closely the referral process ...
  More articles on Customer Acquisition, Lead Generation, Referrals
• B2B Marketers Using Social Media to Boost Search
  As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals ...
  More articles on B2B Marketing, Referrals, Research Summaries, Search Engine Marketing, Social Media
• Consumer Brand Loyalty Wanes in Recession
  Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper ...
  More articles on Brand Loyalty, Customer Behavior, Referrals, Research Summaries
• Social Media Consumers More Likely to Buy, Recommend
  Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy ...
  More articles on Referrals, Research Summaries, Social Media, Word of Mouth
• Stop! I'm Blushing!
  Most independent automotive repair shops yearn for a steady supply of positive reviews at sites like Yelp.com. But Yuki Import Service of Los Angeles has placed a few prominent signs ...
  More articles on Customer Satisfaction, Marketing Inspiration, Referrals, Word of Mouth
• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  More articles on Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
• The Three Rs of Recession Marketing
  "There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a ...
  More articles on Customer Experience, Customer Retention, Marketing Tips, Recession, Referrals
• You've Got to Read This
  In a post at his Damn, I Wish I'd Thought of That! blog, Andy Sernovitz recounts discovering something unusual when he opened the advance proof of a book written by ...
  More articles on Referrals, Small Business, Word of Mouth
• How to Get Referrals Galore
  Everybody loves referrals. They're easier to close than non-referrals, make quicker buying decisions and tend to be more loyal—in short, they can often become your most profitable customers. Trouble is, ...
  More articles on Customer Relationships, Referrals, Small Business

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Referrals case studies, deconstructing real life examples and illustrating lessons learned

• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.
  More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business
• How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blogby The Engaging Brand
  A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business.
  More case studies on Blogging, Case Studies, Podcasting, Referrals, Small Business, Social Media

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Referrals online seminar broadcasts from the best minds in marketing

• How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• How To Build a Consistent Pipeline of Customer ReferralsBroadcast on 10/18/2007
  More seminars on Lead Generation, Marketing Tips, Referrals, Word of Mouth
• The Ultimate Question, with Fred ReichheldBroadcast on 7/11/2006 11:00:00 AM
  More seminars on Customer Experience, Customer Relationships, Customer Satisfaction, Metrics, Net Promoter, Referrals, Segmentation, Targeting

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Referrals marketing downloads for the busy professional

• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos

See all Tools and Downloads in our library