Marketing Resources: Referrals

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Results for Referrals

Proving ROI for Search-Engine Optimization by Dan Skeen
Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can ...
More articles on Keywords, Links, Measurement, Metrics, Referrals, ROI, SEO
Eight Tips for Hunting for Revenue Where No Budget Exists—Get to Executives by Steve Lightstone
It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think differently. The message is important, but it's effective only if the ...
More articles on Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing
Four Reasons Why You Should Be Obsessed With Your Blog's Traffic by Mack Collier
When a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the best way to measure the performance of your blog? Here ...
More articles on Blog Comments, Blog Monitoring, Blogging, Measurement, Referrals
Customer Success Stories Speed the Sale by Barbara Bix
Would your prospects be more likely to buy if they knew how others have benefited from your services? If so, maybe it's time to tell them. Better yet, let your current clients do the talking. But make it easy for them ...
More articles on Case Studies, Customer Experience, Referrals, Testimonials
The Four Keys to Referral Success by Michael Beck
Don't you get tired of hearing about how great referrals are? Especially if you're not getting enough of them? It's worth taking the time to understand why most referral efforts don't work and to understand what keys need to be ...
More articles on Marketing Challenges, Marketing Smarter, Marketing Tips, Networking, Referrals
How Social Media Is Changing the 4Ps of Marketing: Stories From Real Companies by Mack Collier
Increasingly, companies are beginning to reach out to their customers to help them with their marketing efforts; in some cases, companies are actually turning some marketing functions over to their customers entirely. Here is how companies have successfully turned at ...
More articles on Brand Ambassadors, Referrals, Social Media, Taglines, Word of Mouth
Facebook: Changing Advertising Forever by Jon Davis
Whether or not you completely understand social media or social networking sites, the one aspect you must understand is that they are going to change the way businesses advertise. Facebook, in particular, is constantly evolving and improving its users' experience ...
More articles on Advertising, Facebook, Referrals, Targeting, Word of Mouth
How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies by Mack Collier
Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - are turning these Ps over completely to customers. ...
More articles on Brand Ambassadors, Referrals, Social Media, Targeting, Word of Mouth
Five Outstanding Client Referral Tactics (and Action Steps) by Daryl Logullo
Here are five powerful referral strategies—and precise action steps—that, when used either individually or collectively, can cause a flood of new introductions.
More articles on Customer Relationships, Marketing Smarter, Referrals
Three Key Concepts to Drive More Referrals by Daryl Logullo
You can flip the 80/20 in your favor by devoting your marketing resources to creating a referral network that will compound in value year after year.
More articles on Customer Relationships, Marketing Smarter, Marketing Tips, Referrals
Customer Reference Programs, Part 2: Changing the Corporate Culture Through Customer Focus by Whitney Wood
Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. Here, part 2 discusses the next steps of customer program evolution... and ...
More articles on Collaboration, Customer-Centric, Customer Engagement, Customer Experience, Referrals
How to Turn Your Customer Reference Program Into a Strategic Asset, Part 1 by Whitney Wood
As today's markets consolidate and become increasingly competitive, and as buyers become more sophisticated and demanding, customer references gain even greater importance. But many customer reference programs are stuck in outmoded thinking, and that could be significantly holding your company ...
More articles on Customer Engagement, Customer Experience, Referrals, Sales
Five Things Every CEO Should Want to Know About Customers by Jeanne Bliss
The perennial cry from CEOs around the globe is that they are focused on their customers: It is their highest-priority mission, the critical job of their company—and everything emanates from understanding what customers need and want and delivering on it. ...
More articles on Customer Acquisition, Customer Experience, Management, Measurement, Metrics, Referrals
Knowing Your Client's Connections Can Increase Your Referrals by Paul McCord
One of the critical parts of generating a large number of quality referrals is, of course, getting quality referrals, as opposed to just getting names and phone numbers. You can assure yourself of getting quality referrals if you take the time ...
More articles on Customer Behavior, Referrals, Sales
Marketing Challenge: Three Ways to Catch Clients by Hank Stroll
Referrals are one of the most effective ways to gain business. But what's the best vehicle....in-person conversations, email newsletters, blogs, articles?
More articles on Marketing Challenges, Marketing Smarter, Referrals
Avoiding Customer Efforts That Crash and Burn: Straight Talk From 'Chief Customer Officer' by Michael Perla
Why do customer efforts crash and burn? Are you wrestling with customer leadership? What are you doing to match the commitment to the customer to the actions of the organization? And, is the Chief Customer Officer the solution? Such questions ...
More articles on Collaboration, Customer Experience, Customer Retention, Customer Service, Metrics, Referrals
Turning Customers Into Your Sales and Marketing Department by Jim Lenskold
One of the most exciting and promising developments in marketing is the emergence of something called Net Promoters. First described two years ago in Harvard Business Review, Net Promoters is now being adopted by a growing number of highly respected ...
More articles on Customer Experience, Marketing Tips, Net Promoter, Referrals, ROI
How to Manage and Measure the Word of Mouth Revolution by Justin Kirby
Every marketer has by now heard the terms viral, buzz and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels and consumer empowerment seeping into the industry's vocabulary. Collectively, the latest shift ...
More articles on Advertising, Brand Ambassadors, Brand Awareness, Collaboration, Measurement, Promotions, Referrals, Social Media, Word of Mouth
Account Management as a Marketing Investment: A Lesson From the Airlines by Mike McLaughlin
From the time you book an airline flight until that plane lands, your pecking order in the airline's customer hierarchy determines your travel experience. To the airlines, all customers are not equal—they are segmented and managed according to profitability, loyalty, ...
More articles on Marketing Tips, Referrals, Segmentation, Services Marketing
Ten Ways Marketing Can Lower Cost per Lead by Jay Bower
Management wants more leads, but you can't get an increase in your budget. To meet their demands, you have to lower your cost per lead. You have to either increase response rates or cut your cost per contact. There are literally ...
More articles on Copywriting, Direct Marketing, Lead Generation, Marketing Tips, Personalization, PPC Campaigns, Referrals, Search Engine Marketing, Targeting

See all 51 marketing articles related to Referrals

Stop! I'm Blushing!
Most independent automotive repair shops yearn for a steady supply of positive reviews at sites like Yelp.com. But Yuki Import Service of Los Angeles has placed a few prominent signs ...
More articles on Customer Satisfaction, Marketing Inspiration, Referrals, Word of Mouth
Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
More articles on Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
The Three Rs of Recession Marketing
"There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a ...
More articles on Customer Experience, Customer Retention, Marketing Tips, Recession, Referrals
You've Got to Read This
In a post at his Damn, I Wish I'd Thought of That! blog, Andy Sernovitz recounts discovering something unusual when he opened the advance proof of a book written by ...
More articles on Referrals, Small Business, Word of Mouth
How to Get Referrals Galore
Everybody loves referrals. They're easier to close than non-referrals, make quicker buying decisions and tend to be more loyal—in short, they can often become your most profitable customers. Trouble is, ...
More articles on Customer Relationships, Referrals, Small Business

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Referrals case studies, deconstructing real life examples and illustrating lessons learned

A Facebook Experiment in Ad Targetingby One Day, One Job
CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
How an Interactive Game Stimulated Product Awareness and Salesby Sony United
CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day Spa
CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.
More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business
How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blogby The Engaging Brand
A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business.
More case studies on Blogging, Case Studies, Podcasting, Referrals, Small Business, Social Media