Referrals: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• Four Ways to Get Too Much Word-of-Mouth [Slide Show]Christian Gulliksen
  Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are ...
  Customer Loyalty, Customer Relationships, Customer Satisfaction, Referrals, Word of Mouth
• Facebook Brand Fans More Likely to Recommend, Buy Products
  Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
  Brand Loyalty, Facebook, Referrals, Research Summaries, Word of Mouth
• What Can Your Referral Program Learn From Roku?
  "Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
  Consumer Electronics, Creativity, Marketing Inspiration, Online Marketing, Referrals
• Why Sales Needs Fewer Leads From MarketingDan McDade
  Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is ...
  Content, Lead Generation, Lead Quality, Referrals, Sales, Social Media
• Case Study: How One Company More Than Doubled Customer ReferralsKimberly Smith
  Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...
  Case Studies, Customer Engagement, Referrals, Word of Mouth
• Job-Market Secrets: How to Build Your Network in 12 DaysDebra Feldman
  Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to ...
  Career Management, Job Search, Networking, Personal Branding, Referrals
• How to Accelerate Referrals
  "If you're like many professional service providers, you get a lot of business from referrals," writes Barbara Bix at MarketingProfs. But you may not realize how closely the referral process ...
  Customer Acquisition, Lead Generation, Referrals
• Accelerate Your Referrals: Nine Steps to SuccessBarbara Bix
  If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not ...
  Brand Awareness, Customer Engagement, Customer Service, Marketing Tips, Referrals, Testimonials
• B2B Marketers Using Social Media to Boost Search
  As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals ...
  B2B Marketing, Referrals, Research Summaries, Search Engine Marketing, Social Media

Referrals: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]by Matthew Grant
  Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they ...
  community management, Customer Service, Marketing Smarts, Referrals, Word of Mouth

Referrals: Online seminar broadcasts from the best minds in marketing

• Turning Social Referrals into Measurable Business ResultsBroadcast on 3/22/2012 with Nicole Goodyear
  In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
  B2B Marketing, Brand Ambassadors, Community, Customer Relationships, Inbound Marketing, Lead Generation, Measurement, Referrals, Relationship Marketing, Sales
• How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007 with Brian Carroll
  Generating tons of leads doesn't guarantee more sales will follow. The secret to successful lead generation and B2B marketing today is the process of lead nurturing, which converts more leads into sales opportunities by adding critical human touch.
  B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• How To Build a Consistent Pipeline of Customer ReferralsBroadcast on 10/18/2007 with Daryl T. Logullo
  Referrals are the fastest and easiest way for any company to build deep relationships and bring in more revenue. But the typical business professional does not receive all the referrals they want or deserve—despite providing excellent service for others. In this online seminar, learn how to prime the pump for customer references.
  Lead Generation, Marketing Tips, Referrals, Word of Mouth
• The Ultimate Question, with Fred ReichheldBroadcast on 7/11/2006 with Fred Reichheld
  Fred Reichheld believes that too many companies are addicted to bad profits that come at a customer's expense. While bad profits often boost short-term earnings, in the long run they burn out employees, alienate customers, and undermine growth.
  Customer Experience, Customer Relationships, Customer Satisfaction, Metrics, Net Promoter, Referrals, Segmentation, Targeting

Referrals: Marketing downloads for the busy professional

• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos