Digital Marketing

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• In Google Authorship, the 'Who' Overtakes the 'Where'Tom Rusling
  The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.
  Content, Content Marketing, Digital Marketing, Google+, Social Media, Writing
• Blog Best-Practices and BenchmarksAyaz Nanji
  Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Corporate Blogging, Digital Marketing, Research Summaries
• What Nonprofit Crowdfunding Can Learn From Digital MarketingRob Wu
  Planning a crowdfunding campaign? Don't stick just to traditional forms of nonprofit fundraising. Instead, use these four elements from digital marketing to boost your campaign.
  Content, Digital Marketing, High-Tech Marketing, Marketing Strategy, Nonprofits, Strategy
• #SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!Angela Natividad
  Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, SocialSkim, Twitter
• What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]Verónica Jarski
  How do your customers feel about sharing their personal information with you and having it used for marketing? The following infographic highlights consumers' sentiments regarding privacy policies, trusted brands, and ...
  Consumer Electronics, Customer Behavior, Customer Insight, Customer Relationships, Digital Marketing, Mobile Marketing, Smartphones, Technology
• What the New Top-Level Domains Mean for MarketersRoland LaPlante
  More than 1,000 new top-level domains are now joining heritage domains, such a .com, .info, and .org. Find out what this change means to marketers and how people find and ...
  Digital Marketing, Technology, Websites
• How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]Verónica Jarski
  A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a ...
  Blogging, Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Google+, Instagram, Pinterest, Social Media, Vine, Writing, YouTube
• #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!Angela Natividad
  Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Measurement, Public Relations, Retail Marketing, Social Media, Social Networking, Television, TV, Twitter
• 1Q14 Paid Search Trends: Bing's Growth Outpaces Google'sAyaz Nanji
  Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover CluesMark Brandt
  Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis.
  Brand Management, Customer Communications, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Public Relations, Segmentation, Social Media
• Photo Posts Spark the Most Engagement on FacebookAyaz Nanji
  Brands' Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• Get to Know the New Starring Roles of Content MarketingJeannette de Beauvoir
  New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team.
  Brand Management, Branding, Career Management, Content, Content Marketing, Copywriting, Digital Marketing, Web Content, Web Copy, Writing
• Retail: Digital Marketing Trends and ChallengesAyaz Nanji
  On average, 38% of retail marketing budgets are now devoted to digital channels, according to a recent report from Conversant.
  Digital Marketing, Interactive Marketing, Research Summaries, Retail Marketing, Survey Data
• Why Your Business Needs a Single Customer ViewSimon Oliver
  Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view.
  Customer Communications, Customer Relationships, Data, Digital Marketing
• A Day's Worth of Business Information in the Age of Big Data [Infographic]Verónica Jarski
  During one eight-hour workday, 9,489 businesses will have made significant changes resulting in new data, such as a change of name, location, or telephone number.
  Data, Digital Marketing, E-Commerce
• #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!Angela Natividad
  It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Social Pros All-Stars Trading Cards [Slideshow]Jay Baer
  Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming ...
  B2C, Brand Management, Branding, Digital Marketing, High-Tech Marketing, Instagram, Social Media, Social Networking, Twitter
• Native Advertising Won't Boost Sales, Influencers WillSusan Frech
  Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness ...
  Advertising, Brand Ambassadors, Customer Engagement, Customer Evangelists, Digital Marketing, Marketing Strategy, Social Media, Social Networking
• Which Social Networks Deliver the Most Engaged Users?Ayaz Nanji
  YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Why Rich Media Messaging Trumps Multimedia MessagingCezar Kolodziej
  Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better.
  Consumer Electronics, Content, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS