Digital Marketing

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• 16 Podcast Hosting Tips I Learned From Marketing SmartsKerry O'Shea Gorgone
  These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
  Content, Digital Marketing, Humor, Marketing Tips, New Media, Podcasting, Thought Leadership, Web Content
• Concerned About Less Traffic From Google Search?Barry Welford
  Savvy marketers may have noticed a significant decline of website traffic from Google keyword searches. What has caused that decline?
  Advertising, Content, Copywriting, Digital Marketing, Google, Google+, Keywords, SEO
• Why Marketers Use Social Media Analytics ToolsAyaz Nanji
  Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.
  Digital Marketing, Marketing Analytics, Research Summaries, Social Media, Social Networking, Survey Data
• The Mobile Landscape for 2014 [Infographic]Verónica Jarski
  Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.
  Advertising, Consumer Electronics, Customer Behavior, Customer Insight, Digital Marketing, Facebook, Google, High-Tech Marketing, Smartphones, Social Media, YouTube
• The Challenges of Creating Mobile Content for Global MarketsMichael Meinhardt
  Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of ...
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Tips, Mobile Marketing, Smartphones, Technology, Writing
• Americans and the Internet: The Good and the BadAyaz Nanji
  Most US Internet users (76%) say the Web has been good for society, just 15% say it's been bad (15%), and 8% say it has been both good and bad, ...
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Why Native Engagement Is a More Effective Approach to Native AdvertisingJohn Federman
  Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content.
  Advertising, Content, Customer Engagement, Customer Relationships, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Sales and Advertising, Websites
• The Most Effective Email Subject Line LengthAyaz Nanji
  Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from ...
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• What Will Content Marketing Look Like in 2014? [Infographic]Verónica Jarski
  The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
  B2B Marketing, B2C, Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Inbound Marketing, LinkedIn, Mobile Marketing, SEO, Social Media, Twitter, Writing
• The Most Commonly Used Email Marketing TacticsAyaz Nanji
  The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.
  Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• The Year of the Social SMB [Infographic]Verónica Jarski
  What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.
  Content Marketing, Customer Engagement, Digital Marketing, Lead Generation, LinkedIn, Small Business, SMBs, Social Media, Social Networking
• #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF ResumesAngela Natividad
  Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• WhatsApp by the Numbers: Where It's Popular; Teen Usage StatsAyaz Nanji
  Active useage of WhatsApp, the messaging application that Facebook acquired for $19 billion, grew by 230% in North America in 2013, according to a recent report by GlobalWebIndex.
  Digital Marketing, Facebook, Mobile Marketing, Research Summaries, Survey Data
• A Snapshot of Small Businesses on LinkedIn [Infographic]Verónica Jarski
  What does the world of small business look like through the lens of LinkedIn? The following infographic offers a snapshot of small businesses on LinkedIn and the topics that interest ...
  Data, Digital Marketing, LinkedIn, Small Business, SMS, Social Media, Social Networking
• The Biggest Missed Opportunities in Site Search [Infographic]Verónica Jarski
  Are you using site search for your marketing programs? Here's a look at why six out of 10 retailers do not use site search and some reasons why they should.
  Digital Marketing, E-Commerce, Mobile Marketing, Retail Marketing, Search Engine Marketing, SEO, Websites
• Spend and Strategize Wisely to Increase Your Organic Reach on FacebookKevin Bobowski
  Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.
  Campaign Management, Content, Content Marketing, Customer Insight, Digital Marketing, Facebook, Online Marketing, Promotions, Social Media, Word-of-Mouth
• #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!Angela Natividad
  Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
  Advertising, Blogging, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Vine
• Tablet Usage by Time of DayAyaz Nanji
  North Americans use their tablets most in the late evening and least in the early hours of the morning, according to a recent report from Chitika.
  Customer Behavior, Digital Marketing, Interactive Marketing, Mobile Marketing, Research Summaries
• 4Q13 Email Trends and BenchmarksAyaz Nanji
  Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive.
  Benchmarking, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries
• #SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs, More!Angela Natividad
  See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, ...
  Advertising, B2C, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Pinterest, Retail Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter