Digital Marketing

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• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• Five Tips and Examples for Digital Marketing SuccessSarika Periwal
  With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people ...
  Customer Communications, Digital Marketing, Metrics, Mobile Marketing, Online Marketing, Social Media, Targeting
• The Top-Rated Digital Analytics ProductsAyaz Nanji
  The use of the most popular and highly rated digital analytics products varies by business size—with larger enterprises relying heavily on paid products and small businesses using primarily free tools—according ...
  Digital Marketing, Marketing Analytics, Measurement, Research Summaries, Web Analytics
• Simplifying Local Marketing for National Brands via Automation [Infographic]Verónica Jarski
  National brands often struggle to automate marketing through the local partners that sell their products.
  Brand Positioning, Digital Marketing, High-Tech Marketing, Marketing Automation, Product Management
• #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!
  Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and ...
  Advertising, Brand Awareness, Consumer Electronics, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Retail Marketing, Twitter
• Harsh Truths About Inbound Marketing That You Need to KnowClayton Wood
  Businesses need to be aware about the ugly side of inbound marketing and able to openly discuss the following truths.
  Digital Marketing, Inbound Marketing, Social Media, Videos
• #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!Angela Natividad
  See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through ...
  Advertising, B2C, Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Inbound Marketing, Instagram, Interactive Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Web Content
• Sprinklr Acquires Branderati: Why You Should CareAnn Handley
  As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through ...
  Customer Evangelists, Customer Relationships, Digital Marketing, Marketing Analytics, Marketing Strategy, Metrics, Public Relations, Social Media, Word-of-Mouth
• How Companies Fail With Social Media MetricsAndrew Garberson
  Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data.
  Customer Behavior, Customer Insight, Digital Marketing, Lead Generation, Marketing Strategy, Measurement, Metrics, Social Media
• The Most Effective Paid Digital Media Channel in 2Q14Ayaz Nanji
  Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing, Research Summaries, Social Media
• #SocialSkim: Instagram's Spinoff, Facebook's Latest Ad Offering, the Feds and Twitter, More!Angela Natividad
  Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, SocialSkim, Web Content
• 11 Steps to Build an Internal Marketing AcademyPaul Roetzer
  Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent?
  Career Management, Digital Marketing, Interactive Marketing, Marketing Challenges, Online Marketing
• Three Signs Your In-House App Project Is in Big TroubleCorey Trojanowski
  Companies often take advantage of in-house resources rather than hire a third-party developer or purchase software to address their app needs. But sometimes, that decision isn't the best one.
  Consumer Electronics, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, Technology
• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing, Nonprofits, Online Marketing, Social Media, SocialSkim, Twitter, Vine
• Why You Need to Stop Avoiding Google+Samantha Shelley
  I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's ...
  Content, Digital Marketing, Google+, SEO, Social Media, Social Networking, Websites
• Pinterest for E-Commerce [Infographic]Verónica Jarski
  Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.
  Content, Customer Behavior, Customer Engagement, Digital Marketing, Marketing Strategy, Pinterest, Social Media
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren Covello
  The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Promotions, Social Media, User-Generated Content, Word-of-Mouth, YouTube
• Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B AwardsJo Roberts
  The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists.
  Advertising, B2B Marketing, Content Marketing, Creativity, Digital Marketing, Marketing Inspiration, Marketing Strategy, Thought Leadership
• #SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...Angela Natividad
  This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo ...
  Advertising, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Online Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, YouTube