E-Commerce

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• Nine Ways to Cut the Fat From Your Performance Marketing ProgramsTracy Kemmer
  Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine ...
  Advertising, Customer Acquisition, Digital Marketing, E-Commerce, Marketing Strategy, Measurement, Metrics, ROI, Search Engine Marketing, Websites
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• Five Steps to Build E-Commerce Sales: How to Link Engagement to RevenueBrian Rigney
  Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are ...
  B2C, Customer Engagement, E-Commerce, Engagement, Location-Based Marketing, Mobile Marketing, Retail Marketing, Website Design, Websites
• #SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
  Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Lead Generation, Local Marketing, Location-Based Marketing, Measurement, Mobile Marketing, Pinterest, Presentations, SMS, Snapchat, Social Media, SocialSkim
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• How to Gain Credibility Among Millennials: Three Quick Show-and-Tell TipsMatt Langie
  Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their ...
  Content, Customer Behavior, Customer Relationships, E-Commerce, Engagement, Experiential Marketing, Millennials
• How to Get More Product ReviewsJodie Pride
  Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive ...
  Content, E-Commerce, Retail Marketing, Testimonials, User-Generated Content
• How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling MethodsShane Barker
  Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  B2C, Customer Acquisition, Customer Behavior, E-Commerce, Online Marketing, Pricing, Promotions, Retail Marketing
• Seven Common Mistakes Marketers MakeSubir Kumedan
  If you decide to fix even one of the following mistakes, you will see better results for you and your business.
  Customer Behavior, Customer-Centric, Customer Experience, E-Commerce, Landing Pages, Testing, Website Design, Websites
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• #SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's RoundupChristian Neri
  Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom ...
  Advertising, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, YouTube
• How to Build Relationships With Customers You See Only Once a YearGeoff Smith
  Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.
  B2C, Customer Acquisition, Customer Behavior, Customer Loyalty, Customer Relationships, E-Commerce, Retail Marketing
• #SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupAngela Natividad
  It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a ...
  Advertising, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google+, Marketing Strategy, Mobile Marketing, Research, Search Engine Marketing, SocialSkim, Twitter
• Are B2B Enterprises Successfully Shifting Sales to Online Channels?Ayaz Nanji
  Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.
  B2B Marketing, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• 17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]Verónica Jarski
  Want to improve your e-commerce conversions? The following 17 tips can give your conversion rates a boost.
  Customer Behavior, Customer-Centric, Customer Engagement, Customer Service, E-Commerce, Sales, Social Media, Websites
• #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Seven Dramatic Ways E-Commerce Reviews Have Transformed Consumer Shopping HabitsStacy DeBroff
  E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.
  B2C, Content, E-Commerce, Retail Marketing, Smartphones, User-Generated Content
• How to Use Email Marketing to Create a Surge in E-Commerce SalesDaniel Faggella
  How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale.
  Copywriting, E-Commerce, Email, Email Marketing
• What B2B E-Commerce Can Learn From B2CDarren Hill
  B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market.
  B2B Marketing, B2C, Customer Engagement, E-Commerce, Marketing Strategy, Sales