E-Commerce

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• #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This WeekChristian Neri
  This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Five Essential Reputation Management ToolsAleh Barysevich
  An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing ...
  Brand Management, Customer Relationships, Customer Satisfaction, E-Commerce, Marketing Automation, Marketing Dashboards, Reputation Management, Technology, Testimonials
• #SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This WeekChristian Neri
  Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Snapchat, Social Media, SocialSkim, Twitter
• Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday SeasonFrances Donegan-Ryan
  With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your ...
  Advertising, B2C, E-Commerce, PPC Campaigns, Retail Marketing, Search Engine Marketing
• E-Commerce 2Q16 Benchmarks by Device TypeAyaz Nanji
  Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate.
  Benchmarking, E-Commerce, Mobile Marketing, Research Summaries, Websites
• Eight Ways You're Killing Your E-Commerce SalesDanny Watkinson
  A consistently successful e-commerce site depends on myriad factors, and it is near on impossible to control all of them to guarantee success, but one thing you can do is ...
  B2C, Customer Experience, E-Commerce, Retail Marketing, Web Content, Website Design, Websites
• #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This WeekChristian Neri
  Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• Triggered Email Benchmarks for E-Commerce BrandsAyaz Nanji
  Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore.
  Benchmarking, Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• Devices Consumers Use to Shop for Fashion OnlineAyaz Nanji
  More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• Google Just Got Rid of AdWords Converted Clicks. Now What?Dave McIninch
  Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.
  Advertising, E-Commerce, Google, Metrics, PPC Campaigns, Search Engine Marketing
• #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This WeekChristian Neri
  This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Millennials, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• The 3 Rs That E-Commerce Marketers Should MasterMaciej Zawadzinski
  We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, ...
  Advertising, Customer Engagement, Customer Retention, E-Commerce, Email, Email Marketing, Marketing Automation, Retail Marketing, Targeting, Websites
• #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This WeekChristian Neri
  Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Twitter, Videos, YouTube
• Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!Barry Feldman
  Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed ...
  E-Commerce, Mobile Marketing, Search Engines, SEO, Web Analytics, Website Design, Websites
• Back-to-School Shopping Trends for 2016Ayaz Nanji
  Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Four Ways to Woo New Customers With Sweet-Talking Web CopyLisa Pierson
  Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.
  Content, Copywriting, E-Commerce, Web Content, Web Copy, Writing
• How Retailers Use Welcome Emails to Engage Consumers [Infographic]Ayaz Nanji
  Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• 10 Tips for Making Popups Go the Extra Mile for Your BusinessReshu Rathi
  Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin ...
  E-Commerce, Email, Personalization, Retail Marketing, Web Copy, Website Design, Websites
• The Six Most Effective E-Commerce Email TacticsAyaz Nanji
  E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data