E-Commerce

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• Consumers' Preferred Retail Shipping OptionsAyaz Nanji
  The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according to recent research from Temando.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• A Crash Course: Start an Online Business in Three StepsStephen Moyers
  Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in ...
  Career Management, E-Commerce, Management, Small Business, SMBs
• Psych! Five Principles That Explain Why Consumers Take Action (or Don't)Laura Forer
  Today's marketers can track and analyze virtually every step of a customer's journey. We have hard data that show us what's working and what's not. But beneath all that data ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Relationships, E-Commerce, Positioning, Retail Marketing, Value Propositions
• Five Local SEO Tips for Small Business OwnersAleh Barysevich
  Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
  B2C, Content, Content Marketing, E-Commerce, Inbound Marketing, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, Retail Marketing, Search Engine Marketing, SEO, Testimonials, Websites
• #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's RoundupChristian Neri
  New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ...
  Advertising, B2C, Branding, Content, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Tumblr, Twitter
• The Top Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.
  Customer Behavior, Digital Marketing, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• How to Reduce Costly Chargebacks at Your BusinessSarah Blanchard
  Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are ...
  B2C, Customer Experience, Customer Satisfaction, Customer Service, E-Commerce, Retail Marketing
• #SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's RoundupChristian Neri
  Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Twitter, Videos
• Five Effective Ways to Build a Strong Online ReputationAjay Prasad
  Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk ...
  Customer Insight, Customer Loyalty, Customer Satisfaction, Customer Service, E-Commerce, Reputation Management, Testimonials
• The Most Important Mobile E-Commerce FeaturesAyaz Nanji
  Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is being able to easily see product photos, according to a recent report ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• How Real-Time Marketing Changes the GameTamar Weinberg
  Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.
  Customer Communications, Customer Relationships, Customer Retention, E-Commerce, Marketing Automation, Marketing Strategy, SMS, Technology
• Seven Technical SEO Mistakes Ruining Your Search RankingsNathan Gotch
  Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve ...
  Content, E-Commerce, Google, Keywords, Links, Search Engine Marketing, SEO, Websites
• #SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's RoundupChristian Neri
  This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content
• #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's RoundupChristian Neri
  This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social ...
  Advertising, Content, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• A Primer for Getting Ahead With Long-Tail KeywordsSarika Periwal
  Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
  Advertising, Content, E-Commerce, Google, Keywords, PPC Campaigns, Search Engine Marketing, SEO, Websites
• #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's RoundupChristian Neri
  All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not ...
  Advertising, AI, Content, Customer Engagement, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Search Engine Marketing, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter, Videos
• How to Optimize Your Email Campaigns With Interest-Based List SegmentationJeremy Reeves
  Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.
  Customer Acquisition, E-Commerce, Email, Email Campaigns, Email Marketing, Lead Generation, Segmentation, Websites
• How Long Will Consumers Wait for an E-Commerce Page to Load?Ayaz Nanji
  Most consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according to recent research from Imperva Incapsula.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Websites
• #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's RoundupChristian Neri
  This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; ...
  Advertising, AI, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Television, TV, Videos