E-Commerce

Topics » Articles » E-Commerce

• The State of E-Commerce Ad Retargeting [Infographic]Ayaz Nanji
  Most major e-commerce sites in the United States are now using Facebook's advertising retargeting options, according to recent research from Nanigans.
  Advertising, Digital Marketing, E-Commerce, Facebook, Research Summaries
• 72 Must-Have Features for E-Commerce Websites [Infographic]Laura Forer
  Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating ...
  B2C, Blogging, E-Commerce, Website Design, Websites
• How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About ItRobert Moseley
  Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.
  Advertising, E-Commerce, Publishing, Website Design, Websites
• #SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This WeekChristian Neri
  Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on ...
  Advertising, Augmented Reality, Career Management, Content, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim
• Personalize Your Marketing With Deeper Customer Segmentation
  Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you ...
  CRM, E-Commerce, Personalization, Segmentation
• Why Consumers Use E-Commerce AppsAyaz Nanji
  Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This WeekChristian Neri
  Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more ...
  Advertising, B2B Marketing, B2C, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Four Facebook Remarketing Ads That Enhance E-Commerce RevenueShane Barker
  With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can ...
  Advertising, B2C, E-Commerce, Facebook, Mobile Marketing, Retail Marketing, Sales, Social Media, Targeting, Videos
• What's Hot (and What's Not) in Online Retail [Infographic]Ayaz Nanji
  Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic ...
  E-Commerce, Research Summaries, Retail Marketing, Search Engine Marketing, Search Engines
• 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)Pawan Kumar
  These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Email Subject Lines, Promotions, Retail Marketing
• The Measurable Impact Reviews and Ratings Have on SalesAyaz Nanji
  How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services?
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• Your Customer's Second Purchase Is the Most Important
  If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus ...
  Customer Acquisition, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Marketing Budgets, Marketing Strategy, Websites
• What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]Laura Forer
  Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the ...
  B2C, E-Commerce, Retail Marketing, Technology, Web Browsers, Websites
• #SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This WeekChristian Neri
  Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed ...
  Advertising, AI, Content, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, Snapchat, Social Media, SocialSkim, Technology, Videos
• Four Steps to Ensure Successful User Experiences No Matter How POS EvolvesStephanie Trunzo
  The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The ...
  AI, B2C, Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Retail Marketing
• Winter Is Coming: What Retailers Can Do to Prepare for the HolidaysAyaz Nanji
  Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to ...
  Digital Marketing, E-Commerce, Marketing Strategy, Research Summaries, Retail Marketing, Survey Data
• Online vs. In-Store: How Consumers Prefer to ShopAyaz Nanji
  Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Do Email Newsletters Still Work in E-Commerce?Stephan Markov
  Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online ...
  Customer Communications, Customer Engagement, Customer Retention, E-Commerce, Email, Email Campaigns, Email Marketing, Newsletters
• Consumers' Biggest Pet Peeves With E-Commerce SitesAyaz Nanji
  Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Website Design
• #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian Neri
  This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos