Marketing Strategy

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• Four Ways to Market to Millennials (Without Underestimating or Patronizing Them)Kelsey O'Neill
  Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic ...
  Content Strategy, Customer Engagement, Marketing Strategy, Millennials, Segmentation
• Buyer Personas: How Much Detail Is Too Much?Marcus Schaller
  At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need ...
  Customer Acquisition, Customer Insight, Customer Relationships, Demographics, Lead Generation, Marketing Strategy, Personas, Sales
• Three Strategies That CPG Marketers Can Learn From the World of EntertainmentMargo Chase
  Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three ...
  Ad Copy, Advertising, Brand Management, Brand Positioning, Branding, Content Strategy, Customer Relationships, Marketing Strategy, Sales and Advertising
• Unwrapping the 2016 Holiday Shopping Experience [Infographic]Verónica Jarski
  Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.
  Consumer Electronics, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Social Media
• Gamification Can Help You Successfully Reach MillennialsJohn Findlay
  Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.
  Brand Management, Consumer Electronics, Content, Digital Marketing, Gamification, Marketing Strategy, Millennials, Mobile Marketing, Smartphones, Technology
• It's Time to Take Content Marketing Automation SeriouslyAlbizu Garcia
  Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money.
  Content, Content Marketing, Content Strategy, Marketing Automation, Marketing Strategy, Social Media
• The New Moment of Truth: Beyond the Buy ButtonHarsh Jawharkar
  The step of the customer journey between the purchase and the delivery of a product is incredibly valuable. It's the New Moment of Truth, a critical touchpoint that can make ...
  Brand Loyalty, Brand Management, Customer Engagement, Customer Loyalty, Customer Service, Marketing Strategy, Mobile Marketing, Sales, Sales and Advertising
• A Guide to Contextual MarketingAlla Bogdan
  Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.
  Content, Content Marketing, Customer Engagement, Marketing Strategy, Social Media
• The Ultimate Homepage Planning Checklist [Infographic]Barry Feldman
  Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process ...
  Blogging, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Website Design, Websites
• Three Ways Marketers Can Tell Their Stories Across Multichannel TouchpointsShawn Cabral
  The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.
  Content, Content Marketing, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Multichannel Marketing, Value Propositions, Web Content
• Brand Admiration Is Earned, Not Given: Here's How to Make It Last ForeverJosh Zywien
  Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the ...
  Brand Loyalty, Campaign Management, Customer Experience, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, DonationsRay Gary
  If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions.
  Content, Customer Engagement, Customer Relationships, Marketing Strategy, Nonprofits
• Three Big Things Enterprises Can Learn From Small BusinessesLorcan Malone
  Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses.
  Customer Relationships, Management, Marketing Strategy, Small Business
• How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and InfluencersJane Hiscock
  A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer ...
  Channel Marketing, Chief Marketing Officer, Collaboration, Customer-Centric, Customer Relationships, Influencer Marketing, Management, Marketing Strategy, Strategy
• #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This WeekChristian Neri
  This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Here We Grow: Four Tips to Scale Localized MarketingMartha France
  It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not ...
  Branding, Local Marketing, Marketing Strategy
• How to Operationalize Your Customer Journey MapLaura Patterson
  Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented ...
  Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Marketing Operations, Marketing Strategy
• 2017 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...
  B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Measurement, Metrics, Research Summaries, Sales, Social Media
• Why TV Is the Most Effective Channel for Drive-to-Web CampaignsJohn Pucci
  Brands should continue looking to the power and uniqueness of DRTV on-air efforts to educate customers quickly while pulling in visitors across multiple online channels.
  Advertising, Customer Engagement, Marketing Strategy, Sales and Advertising, TV
• Six Steps to Creating a Successful Infographic for Your Business [Infographic]Verónica Jarski
  Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.
  Content, Content Marketing, Creativity, Digital Marketing, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO