Marketing Strategy

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• Seven Marketing Automation Predictions and Best-Practices for 2017Tom Ryan
  If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these ...
  Campaign Management, Customer Retention, Marketing Automation, Marketing Strategy, Technology, Virtual Reality
• Martech in 2017: Five Predictions and ExpectationsRyan Donovan
  Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.
  AI, Augmented Reality, Management, Marketing Automation, Marketing Strategy, Technology, Virtual Reality
• Executives' Marketing Technology Budget Plans for 2017Ayaz Nanji
  Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did in 2016, according to recent research from Conductor.
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data, Technology
• Three Game-Changing Trends for Mobile Marketing in 2017Momchil Kyurkchiev
  2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on ...
  AI, Customer Service, Marketing Analytics, Marketing Automation, Marketing Strategy, Mobile Marketing, Technology, Web Analytics
• The Most Effective Digital Channels to Include in 2017 Marketing PlansAyaz Nanji
  Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.
  Digital Marketing, Interactive Marketing, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• The Four Pillars of Performance for Digital Marketing CampaignsTom Burg
  Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve ...
  Advertising, Creativity, Customer Acquisition, Customer Engagement, Marketing Strategy, Measurement, Metrics
• #SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This WeekChristian Neri
  Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much ...
  Advertising, Augmented Reality, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Vine, Virtual Reality
• Marketers' Top Investment Priorities for 2017Ayaz Nanji
  Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot.
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Real-Time Marketing: Five Tips for Surviving in Our Brave New WorldSarah Clark
  Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will ...
  Branding, Content Strategy, Customer Relationships, Marketing Strategy, Social Analytics, Social Media
• SMB Owners' Top Priorities for 2017Ayaz Nanji
  Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.
  Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• 2017's Top 10 Digital Branding and Marketing Trends [Infographic]Vahe Habeshian
  Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.
  Branding, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media, Tradeshows/Events
• #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This WeekChristian Neri
  Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• B2B Content-Enabled Campaigns: Top Trends, Benefits, and GoalsAyaz Nanji
  Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand ...
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Research Summaries, Survey Data
• Supercharge B2B Sales With a Smart Indirect-Sales EcosystemScott Salkin
  Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure ...
  B2B Marketing, Channel Marketing, Collaboration, Lead Generation, Marketing Strategy, Sales
• How B2B Companies Are Using Marketing AutomationAyaz Nanji
  More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.
  B2B Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data
• AI Promises an Exciting Future, But Be Careful!Anandan Padmanabhan
  Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence.
  AI, Customer Service, Data, Digital Marketing, Digital Theory, Marketing Automation, Marketing Strategy, Mobile Marketing
• Six Tips for Successfully Using Livestreaming Video for MarketingFritz Brumder
  Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get ...
  Content, Content Marketing, Customer Relationships, Digital Marketing, Engagement, Influencer Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Videos
• Davids vs. Goliath: Five Ways Retail Marketers Can Stay Relevant in the Age of AmazonPaul Mandeville
  To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it.
  B2C, Brand Management, Customer Experience, Data, Digital Marketing, E-Commerce, Marketing Strategy, Mobile Marketing, Retail Marketing
• Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar StoresBrendan Morrissey
  As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar ...
  B2C, Local Marketing, Marketing Strategy, Multichannel Marketing, Retail Marketing, Small Business