Mobile Marketing

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• How Quickly Do Consumers Abandon New Mobile Apps?Ayaz Nanji
  More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• The 10 Most Popular iPhone AppsAyaz Nanji
  The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most ...
  Customer Behavior, Digital Marketing, Facebook, Mobile Marketing, Research Summaries
• What Separates Successful Mobile Marketers From Creepy, Invasive OnesStephanie Trunzo
  Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do?
  Consumer Electronics, Customer Insight, Customer Relationships, Mobile Marketing, Smartphones
• US Mobile Travel Habits [Infographic]Verónica Jarski
  Three out of four Americans plan to take at least one trip next year. So, how will those travelers use their mobile devices when they make travel plans?
  Consumer Electronics, Customer Behavior, Mobile Marketing, Smartphones
• #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's RoundupChristian Neri
  New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ...
  Advertising, B2C, Branding, Content, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Tumblr, Twitter
• #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's RoundupChristian Neri
  The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• How to Pick the Right Social Platform to Grow Your Sales [Infographic]Verónica Jarski
  Not every social platform suits every business. Use these tips to choose the right social platform for you to engage your potential customers and deepen existing relationships.
  Consumer Electronics, Customer Behavior, Customer Engagement, Digital Marketing, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales, Smartphones, Social Media, Twitter, Videos, Vine, YouTube
• Prompting Users to Review an App: Four Do's and Three Dont'sEugine Dychko
  For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for ...
  Content, Customer Acquisition, Customer Engagement, Customer Experience, Feedback, Mobile Marketing, Smartphones, Testimonials
• #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's RoundupChristian Neri
  Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Obama, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• How Many Mobile Apps Do Consumers Use Each Month?Ayaz Nanji
  Smartphone owners use, on average, of 27 mobile apps per month, according to recent research from Nielsen.
  Customer Behavior, Millennials, Mobile Marketing, Research Summaries
• Do People Read Long Articles on Their Smartphones?Ayaz Nanji
  Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.
  Content, Copywriting, Mobile Marketing, Research Summaries, Survey Data, Writing
• #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's RoundupChristian Neri
  From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Vine, YouTube
• The Most Important Mobile E-Commerce FeaturesAyaz Nanji
  Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is being able to easily see product photos, according to a recent report ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• Mobile Push Notifications: Help or Hindrance? [Infographic]Verónica Jarski
  When done right, mobile notifications can engage your customers and get you the best ROI. Unfortunately, however, few marketers get them right.
  Consumer Electronics, Customer Communications, Customer Engagement, Customer Relationships, Mobile Marketing, Personalization, Smartphones, Technology
• #SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's RoundupChristian Neri
  Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• 10 Questions to Ask Before Launching Mobile App SurveysKeren Wexler
  Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general ...
  Customer Behavior, Market Research, Mobile Marketing, Survey Data
• Four Mistakes That Marketers Make When They Conduct SurveysRay Beharry
  The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data.
  Consumer Electronics, Customer Engagement, Data, Digital Marketing, Feedback, Mobile Marketing
• Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'tsBrian Shilling
  Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' ...
  Email, Email Deliverability, Email Marketing, Mobile Marketing, Spam
• #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's RoundupChristian Neri
  This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social ...
  Advertising, Content, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, User-Generated Content, Videos