Mobile Marketing

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• #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Local Marketing, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• Five Big Fat Lies About SMS Marketing That You Probably BelieveKrissy DeAngelis
  What you typically hear, read, or see about SMS marketing is far from the truth. So, let's take a look at the circulating rumors—and quash them right now.
  Consumer Electronics, Content, Mobile Marketing, Smartphones, SMS
• Mobile Search Success: What High-Ranking Pages Have in CommonAyaz Nanji
  What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results?
  Google, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's RoundupAngela Natividad
  This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SocialSkim, Twitter, YouTube
• The Surprising Truth About Brick-and-Mortar Retailers [Infographic]Verónica Jarski
  In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.
  Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Websites
• #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter
• Unlock Mobile Advertising by Measuring the Real WorldJohn Busby
  Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the ...
  Advertising, Customer Acquisition, Customer Insight, Data, E-Commerce, Marketing Analytics, Measurement, Mobile Marketing, Personalization, Search Engine Marketing
• Seven Tips to Ignite Your Mobile Marketing This Holiday SeasonJess Stephens
  The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the ...
  B2C, Customer Acquisition, E-Commerce, Email, Email Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, Smartphones, Website Design
• Why You Need an App Store Optimization StrategyDave Bell
  App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search?
  Consumer Electronics, Customer Behavior, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, SEO, Smartphones
• #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored ...
  Advertising, Content, Content Marketing, Content Strategy, Demographics, Digital Marketing, Digital Theory, Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Listening, Social Media, SocialSkim, Twitter
• Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017Ayaz Nanji
  Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.
  Advertising, Mobile Marketing, Newspapers, Research Summaries, Sales and Advertising, TV
• Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]Verónica Jarski
  Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?
  Consumer Electronics, Customer Experience, Customer Retention, Mobile Marketing, Sales, Smartphones, Technology, Web Content, Website Design, Websites
• How to Master Your Online Presence, Yoda StyleDevon Hennig
  The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
  Digital Marketing, Local Marketing, Location-Based Marketing, Marketing Automation, Mobile Marketing, Online Marketing, Reputation Management, Social Media, Websites
• #SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• 15 Stats to Make You Rethink How You Build Customer Engagement and SalesBrian Rigney
  Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, Mobile Marketing, Sales
• #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, ...
  Advertising, B2C, Blogging Strategy, Branding, Collaboration, Content, Content Strategy, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Public Relations, Social Media, SocialSkim, Twitter
• Five Tips for Maintaining Branded Mobile App EngagementDennis Mink
  The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a ...
  Advertising, Customer Engagement, Customer Relationships, Engagement, Gamification, Mobile Marketing, Promotions, Retail Marketing, Targeting
• Mobile Etiquette: When Is It OK to Use a Cellphone in Public?Ayaz Nanji
  Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not at restaurants, in theaters, and during worship services, according to ...
  Mobile Marketing, Research Summaries, Survey Data
• What You Need to Know About the Always-On Consumer [Infographic]Verónica Jarski
  Today's consumers seem to always be digitally connected, blurring the lines between work and play. To reach these always-on consumers, businesses must change their approach.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Mobile Marketing, Sales, Smartphones