Mobile Marketing

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• #SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
  Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Lead Generation, Local Marketing, Location-Based Marketing, Measurement, Mobile Marketing, Pinterest, Presentations, SMS, Snapchat, Social Media, SocialSkim
• 10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive BusinessJulia Jornsay-Silverberg
  Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
  Advertising, Facebook, Mobile Marketing, Targeting, Videos
• Three UX Principles That Help Your Website Do Its Job RightRobert Berris
  The primary goal of user-experience (UX) design is to ensure your business remains aligned with the needs of your users. That's why UX should be a dedicated part of your ...
  Collaboration, Customer Insight, Mobile Marketing, SEO, Website Design, Websites
• Ignoring Mobile? Then Say Goodbye to Your Marketing PlanPaul Ruppert
  When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile ...
  Customer Acquisition, Customer Engagement, Engagement, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Targeting
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• The Most Popular Times for Using Chat and Dating AppsAyaz Nanji
  The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.
  Customer Behavior, Mobile Marketing, Research Summaries
• Mobile App Revenue Forecast: Spend Trends Through 2020Ayaz Nanji
  Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according ...
  B2C, Google, Mobile Marketing, Research Summaries
• What Marketers Need to Know About Snapchat [Infographic]Verónica Jarski
  Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?
  Customer Behavior, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, Snapchat
• #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next LevelAlp Mimaroglu
  Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.
  Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's RoundupChristian Neri
  This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• How Often (and Why) Consumers Delete Mobile Apps From Their PhonesAyaz Nanji
  Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• A Legal FAQ for Online Retailers and MarketersDaniel R. Warner
  Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
  B2C, Digital Marketing, Mobile Marketing, Online Marketing, Retail Marketing, Testimonials, User-Generated Content
• #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's RoundupAngela Natividad
  This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Videos, Web Browsers, Web Content
• How to Seize the Untapped Mobile Opportunity in 2016Eric Holmen
  Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of ...
  Advertising, International Marketing, Marketing Strategy, Measurement, Mobile Marketing, Multichannel Marketing, Search Engine Marketing, Smartphones
• Technology-Enabled Revenue Will Rule in 2016Tim Killenberg
  Consumers are increasingly expecting technology-driven transactions. To reach those consumers and break sales goals this year, companies need to focus more on technology.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Sales, Technology
• #SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's RoundupAngela Natividad
  What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy ...
  Advertising, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Testing, Twitter, Videos
• How Digital Marketing Will Change in 2016 [Infographic]Verónica Jarski
  Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing.
  Advertising, Customer Loyalty, Data, Facebook, Marketing Challenges, Mobile Marketing, Publishing, ROI, Thought Leadership
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• What Millennials Expect From You on Social MediaAdam Padilla
  Millennials love conversations on social media, and they expect a lot more from brands than just "buy this, buy that" small talk.
  Brand Management, Consumer Electronics, Customer Engagement, Facebook, Instagram, Millennials, Mobile Marketing, Smartphones, Social Media, Twitter