Mobile Marketing

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• 21 Video Marketing Ideas for Small-Business Budgets [Infographic]Barry Feldman
  Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
  Content, Content Marketing, Copywriting, Marketing Strategy, Mobile Marketing, SEO, Social Media, Videos
• #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Pinterest, Publishing, Sales, Snapchat, Social Analytics, SocialSkim, Technology, User-Generated Content, Videos, YouTube
• Rage Against the Mega-Corp.: How Your Small Business Can Dominate SearchAnthony Piwarun
  Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots ...
  Content, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing, SEO
• #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's RoundupChristian Neri
  All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not ...
  Advertising, AI, Content, Customer Engagement, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Search Engine Marketing, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter, Videos
• #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's RoundupChristian Neri
  Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ...
  Advertising, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's RoundupChristian Neri
  This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; ...
  Advertising, AI, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Television, TV, Videos
• Do Most Americans Check Their Smartphones in the Bathroom?Ayaz Nanji
  What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Media, Survey Data
• How to Make Your Mobile App Stand Out in the Crowded App StoreDoug Roberge
  Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.
  Customer Engagement, Email, Email Campaigns, Engagement, Mobile Marketing, Social Media
• #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Sales, Social Media, SocialSkim, Television, Tumblr, TV, Twitter, Videos
• The Impact of Responsive Design on Email EngagementAyaz Nanji
  Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• 10 Essential Tools for Marketing on InstagramPreston Pierce
  Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a ...
  Instagram, Mobile Marketing, Social Analytics, Social Listening, Social Media
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's RoundupChristian Neri
  Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Google, Mobile Marketing, Pinterest, Search Engine Marketing, Small Business, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter
• Eye-Tracking Study: How People Use Google on MobileAyaz Nanji
  How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) ...
  Customer Behavior, Eye Tracking, Google, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Email, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Email Marketing in a Mobile-First Era: How to Get It RightShani Rosenfelder
  With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. ...
  Email, Email Campaigns, Email Marketing, Location-Based Marketing, Mobile Marketing, Multichannel Marketing, Smartphones, Website Design
• #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's RoundupChristian Neri
  This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic ...
  Advertising, Conferences, Content, Customer Engagement, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Lead Generation, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Tradeshows/Events, Twitter
• How to Text Your Sales Prospects to Increase ConversionsCameron Weeks
  Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to ...
  B2B Marketing, Content, Lead Nurturing, Mobile Marketing, Sales, SMS
• Five Steps to Build E-Commerce Sales: How to Link Engagement to RevenueBrian Rigney
  Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are ...
  B2C, Customer Engagement, E-Commerce, Engagement, Location-Based Marketing, Mobile Marketing, Retail Marketing, Website Design, Websites
• Influencer Marketing May Be the Antidote to Ad BlockingEric Dahan
  Audiences can block and skip ads, but they can't block content from people they follow on social media. So, is influencer marketing the solution to the ad-blocking problem?
  Ad Copy, Advertising, Customer Communications, Customer Engagement, Influencer Marketing, Mobile Marketing, Social Media