Mobile Marketing

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• Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement SuccessJessica Langdorf, Doreen Saxby
  Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with ...
  Customer Engagement, Customer Experience, Mobile Marketing, SMS, Website Design
• How Pokémon Go Players Engage With Businesses [Infographic]Ayaz Nanji
  Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.
  Augmented Reality, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data
• What Millennials Will Hate About Your Snapchat AdDenise Chang
  Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer.
  Consumer Electronics, Millennials, Mobile Marketing, Smartphones, Snapchat, Social Media
• Pokemon Go Makes Data Sexy AgainJack Bullock
  As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers ...
  Augmented Reality, Consumer Electronics, Data, High-Tech Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• Four Things to Look for in a Call-Tracking ProviderLance Weatherby
  Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria ...
  Marketing Analytics, Marketing Automation, Marketing Dashboards, Measurement, Metrics, Mobile Marketing, ROI, Sales, Technology, Web Analytics
• Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like ClicksSusan Bryant
  Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson ...
  Marketing Analytics, Marketing Automation, Measurement, Metrics, Mobile Marketing, ROI, Web Analytics
• Tips for Effectively Geotargeting Your Subscribers [Infographic]Verónica Jarski
  Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
  Consumer Electronics, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Technology
• Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!Barry Feldman
  Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed ...
  E-Commerce, Mobile Marketing, Search Engines, SEO, Web Analytics, Website Design, Websites
• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Back-to-School Shopping Trends for 2016Ayaz Nanji
  Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• The Psychology of Successfully Marketing to Millennials [Infographic]Verónica Jarski
  Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.
  Consumer Electronics, Demographics, Marketing Strategy, Millennials, Mobile Marketing, Smartphones
• Mobile Messaging: How to Message Your Way to a More Meaningful ConnectionAlon Waks
  We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're ...
  Customer Relationships, Customer Service, Mobile Marketing, SMS
• #SocialSkim: What All Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories This WeekChristian Neri
  This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at ...
  Advertising, Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim
• Five Ways CPG Marketing Can Keep Pace With MillennialsJennifer Silverberg
  Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain ...
  B2C, Brand Management, Content Marketing, Customer Behavior, Customer Relationships, Millennials, Mobile Marketing, Retail Marketing, Social Media
• How to Capitalize on Customer Feedback: Three Loyalty-Boosting StepsEmily Carrion
  By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or ...
  Customer Behavior, Customer Insight, Customer Loyalty, Customer Relationships, Mobile Marketing, Surveys
• Eight Ridiculously Silly Ways to Sabotage Your Email Marketing EffortsMeera Kothand
  Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email ...
  Email, Email Hygiene, Email Marketing, Engagement, Mobile Marketing, Segmentation
• #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's RoundupChristian Neri
  A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• The Amazing Scope of What Happens Online in a Minute [Infographic]Ayaz Nanji
  Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, on average, according to recent research from Domo.
  Customer Behavior, Data, Digital Marketing, Facebook, Google, Mobile Marketing, Research Summaries
• The Wild Card in Mobile Ad Performance: Ad ReceptivityAlvaro Bravo
  Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising.
  Advertising, Customer Engagement, Marketing Budgets, Mobile Marketing
• #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's RoundupChristian Neri
  This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and ...
  Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos