Mobile Marketing

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• #SocialSkim: 30-Second Instagram Ads, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Personalization, Social Analytics, Social Media, SocialSkim, Technology
• Five Email Marketing Practices That Need to DieNeil Berman
  Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox.
  Customer Communications, Customer Engagement, Email, Email Marketing, Mobile Marketing
• #SocialSkim: YouTube TrueView Joins AdWords, Plus 12 More Stories in This Week's RoundupAngela Natividad
  TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• The Big Deal About a Little Mobile 'Buy' ButtonMollie Spilman
  Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers.
  Consumer Electronics, Customer Engagement, Mobile Marketing, Sales, Smartphones
• Five Ways to Get Your Message Through to an Overloaded AudienceFelice Miller Gabriel
  With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of ...
  Customer Communications, Customer Engagement, Customer Relationships, Marketing Strategy, Measurement, Mobile Marketing, Personalization, Testing
• Why Your Customers' Emotions Affect Their App ExperiencesMatt Johnston
  Smart marketers understand the importance of human emotions in how customers or prospects regard apps.
  Consumer Electronics, Customer Behavior, Customer Insight, Customer Relationships, Mobile Marketing
• Why Apple Watch Rings the Death Knell of the 'Mobile' Marketing ChannelKai Crow
  Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Service, Marketing Strategy, Mobile Marketing, Smartphones
• Three Powerful Forces Changing the Marketing LandscapeMike Driscoll
  The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. Here's what you need to know to prepare for this perfect storm.
  Advertising, Consumer Electronics, Customer Behavior, Mobile Marketing, Videos, YouTube
• Five Tips for Supercharging Your Customers' Mobile Shopping ExperienceIrv Shapiro
  Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers.
  Consumer Electronics, Customer Experience, High-Tech Marketing, Mobile Marketing, Sales, Smartphones, Websites
• #SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your ...
  Content, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Four Tips for Marketing Live Events in the Era of SMACKristina Wallender
  Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, ...
  Advertising, CRM, Customer Engagement, Customer Relationships, Email Marketing, Marketing Automation, Mobile Marketing, Social Analytics, Social Media, Technology, Tradeshows/Events, Web Analytics
• 10 Ways to Convert More Customers Using LocationCharlie Davies
  How can businesses use location to increase conversions and sales?
  Content Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing
• What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]Verónica Jarski
  Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.
  Consumer Electronics, Customer Insight, Demographics, Digital Marketing, Mobile Marketing, Sales
• #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's RoundupAngela Natividad
  Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Google, Instagram, LinkedIn, Market Research, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim
• How Millennials Use Mobile in the WorkplaceAyaz Nanji
  Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me.
  Millennials, Mobile Marketing, Research Summaries, Survey Data
• Three Innovative Ideas for Using Long-Form Content to Successfully Engage CustomersJason Illian
  Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how.
  Brand Awareness, Brand Loyalty, Brand Management, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Mobile Marketing, Smartphones
• Should Marketers Ditch YouTube for Facebook?Nicole Larraui
  When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant.
  Content, Content Marketing, Facebook, High-Tech Marketing, Mobile Marketing, Smartphones, Social Media, Videos, Web Content, YouTube
• #SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Social Analytics, Social Media, SocialSkim, Videos, Vine, YouTube
• Five Tactics to Make Your Emails More InterestingBlaise Lucey
  What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions?
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Local Marketing, Mobile Marketing, Retail Marketing, Social Media
• How Many People Are Mobile Addicts?Ayaz Nanji
  Some 280 million people worldwide are "mobile addicts" who launch applications on their devices 60 times or more per day on average, according to a recent report by Flurry from ...
  Customer Behavior, Mobile Marketing, Research Summaries