Mobile Marketing

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• Three Principles to Help Guide Your Omnichannel MarketingCollin Sebastian
  To succeed in omnichannel marketing, you need to fully understand and meet your customers' needs across various channels. The following principles can keep you focused on doing that.
  Advertising, Campaign Management, Content, Content Strategy, Marketing Strategy, Millennials, Mobile Marketing
• Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]Verónica Jarski
  Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• The State of Social Media Marketing [Infographic]Verónica Jarski
  Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the state of social media ...
  Blogging, Content, Customer Engagement, Facebook, Instagram, Marketing Budgets, Mobile Marketing, Social Media, Twitter
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube
• Ring Up In-Store Sales With Mobile Wallet Offers [Infographic]Verónica Jarski
  The number of mobile coupon users is expected to nearly double to more than one billion by 2019 (up from just under 560 million in 2014). Here's a look at ...
  Consumer Electronics, Customer Behavior, Digital Marketing, Mobile Marketing, Smartphones
• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• Marketers, You're Doing Mobile Wrong: Six Steps for Doing It RightEric Holmen
  Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on ...
  B2C, Inbound Marketing, Mobile Marketing, Retail Marketing, Smartphones
• Before You Worry About Ad-Blocking Apps, Consider These Four TipsChris Lucas
  Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips.
  Advertising, Lead Generation, Measurement, Mobile Marketing
• Seven Building Blocks of a Customer-Centric Marketing StrategyBobby Fan
  A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  B2C, Customer Behavior, Customer-Centric, Customer Relationships, Customer Service, International Marketing, Market Research, Mobile Marketing, Research, Retail Marketing, Social Media
• Are Mobile Emails Paying Off for Marketers?Ayaz Nanji
  Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• Your Interstitial Ads May Be Wrecking Your Google Mobile Search RankingItai Sadan
  Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from the search results page won't be considered mobile-friendly. So, what ...
  Consumer Electronics, Customer Behavior, Google, Mobile Marketing, Search Engine Marketing, Search Engines, Smartphones
• #SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's RoundupChristian Neri
  Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom ...
  Advertising, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, YouTube
• Five Things to Know About the Divergence of Mobile Search Results From Desktop ResultsScott Buresh
  Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these ...
  Consumer Electronics, Google, Mobile Marketing, Search Engine Marketing, Search Engines, Technology
• Three Future-Proof Tactics for Mobile App MarketersIna Toncheva
  Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for ...
  Advertising, Content, Google, Links, Mobile Marketing, Search Engine Marketing
• #SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupAngela Natividad
  It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a ...
  Advertising, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google+, Marketing Strategy, Mobile Marketing, Research, Search Engine Marketing, SocialSkim, Twitter
• Create Snackable Content for Your Mobile Customers [Infographic]Verónica Jarski
  Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
  Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Writing
• The 5 D's (Transformational Trends) of Email and MarketingLiga Bizune
  Today's marketing world is characterized by five "D" forces. Let's explore those forces and how they create new email and marketing trends.
  Customer Engagement, Email Marketing, Mobile Marketing
• The Three Most Common Mistakes New App Developers Make (and How to Avoid Them)Aykut Karaalioglu
  Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, ...
  Customer Acquisition, Measurement, Metrics, Mobile Marketing, Technology
• #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, User-Generated Content, Word-of-Mouth, YouTube
• #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Media, SocialSkim, Twitter