Research Summaries

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• The Most Important Google Search Rank Factors [Infographic]Ayaz Nanji
  Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Newspaper Readership Trends by Platform and AgeAyaz Nanji
  Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
  Advertising, Content, Customer Behavior, Newspapers, Research Summaries
• Executives' Marketing Technology Budget Plans for 2017Ayaz Nanji
  Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did in 2016, according to recent research from Conductor.
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data, Technology
• The Most Effective SEO TacticsAyaz Nanji
  Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
  Digital Marketing, Research Summaries, Search Engine Marketing, SEO, Survey Data
• The Most Effective Digital Channels to Include in 2017 Marketing PlansAyaz Nanji
  Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.
  Digital Marketing, Interactive Marketing, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• Marketers' Top Investment Priorities for 2017Ayaz Nanji
  Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot.
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• SMB Owners' Top Priorities for 2017Ayaz Nanji
  Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.
  Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• America's Relationship With Work Email [Infographic]Ayaz Nanji
  Some 30% of Americans say they have their work email open constantly, according to recent research from ReachMail.
  Customer Behavior, Email, Email Marketing, Research Summaries, Survey Data
• Video Viewing on Social Networks: Trends and Consumer PreferencesAyaz Nanji
  Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.
  Content, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Videos, YouTube
• 3Q16 Email Marketing Benchmarks and TrendsAyaz Nanji
  The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• B2B Content-Enabled Campaigns: Top Trends, Benefits, and GoalsAyaz Nanji
  Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand ...
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Research Summaries, Survey Data
• How B2B Companies Are Using Marketing AutomationAyaz Nanji
  More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.
  B2B Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data
• The Best-Performing Words in Holiday-Themed Email Subject LinesAyaz Nanji
  Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from ...
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• The Top 20 Digital Marketing InfluencersAyaz Nanji
  Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?
  Direct Marketing, Influencer Marketing, Interactive Marketing, Research Summaries, Twitter
• What Consumers Want From Retailers This Holiday Season [Infographic]Ayaz Nanji
  Good prices and free-shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Are Small Businesses Using Instagram?Ayaz Nanji
  Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta.
  Digital Marketing, Instagram, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How Consumers Feel About Marketing EmailsAyaz Nanji
  Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent.
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• The State of Social Media in 2016: Platform and Usage TrendsAyaz Nanji
  Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center.
  Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Do Publishers Value PR Pitches?Ayaz Nanji
  Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches?
  Content, Press Releases, Public Relations, Research Summaries, Survey Data
• The Marketing Mix of Small Business Owners [Infographic]Ayaz Nanji
  Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.
  Digital Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data