Research Summaries

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• Email Open Rate Benchmarks for Sales MessagesAyaz Nanji
  Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Sales, Sales and Advertising
• Mobile App Use Before, During, and After the Big Game on Super Bowl SundayAyaz Nanji
  Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy.
  Customer Behavior, Mobile Marketing, Research Summaries
• Agencies and Content Marketing: Predictions, Trends, and ChallengesAyaz Nanji
  Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Sales Strategies of High-Growth CompaniesAyaz Nanji
  High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.
  Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• B2B Video Benchmarks for 2017Ayaz Nanji
  Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
  B2B Marketing, Benchmarking, Content, Content Marketing, Content Strategy, Research Summaries, Videos
• Eye-Tracking Study: Online Ad Elements and Formats That Get AttentionAyaz Nanji
  Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• Valentine's Day Search Trends
  Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Search Engine Marketing, Search Engines
• The Apps and Technologies Trending With College Students [Infographic]Ayaz Nanji
  College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data, Technology
• Consumers Want These E-Commerce Website Elements PersonalizedAyaz Nanji
  The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.
  Content, E-Commerce, Personalization, Research Summaries, Survey Data, Web Content
• Do Consumers Care More About Businesses' Competence or Morality?Ayaz Nanji
  Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent ...
  Brand Positioning, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Metrics and KPIs Used Most to Measure Marketing PerformanceAyaz Nanji
  Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?
  Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, ROI, Survey Data
• Media, Tech, and Telecom M&A TrendsAyaz Nanji
  Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket.
  Marketing Strategy, Research Summaries, Technology
• The Perfect Cart-Abandonment Email [Infographic]Ayaz Nanji
  Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• The Best Times and Approaches for Pitching JournalistsAyaz Nanji
  Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
  Press Kits, Press Releases, Public Relations, Research Summaries, Survey Data
• Will Artificial Intelligence Have a Major Impact on B2B Marketing?Ayaz Nanji
  B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a ...
  AI, B2B Marketing, Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data, Technology
• Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]Ayaz Nanji
  Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• The 10 Biggest E-Commerce Shopping Days of 2016Ayaz Nanji
  Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• How Digital Marketers Are Using Visual Content [Infographic]Ayaz Nanji
  Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
  Content, Content Marketing, Content Strategy, Digital Marketing, Research Summaries, Survey Data
• Marketing and Advertising Executives' Hiring Plans for 2017Ayaz Nanji
  Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• How the Role of the CMO Is ChangingAyaz Nanji
  Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.
  Career Management, Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data