Social Analytics

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• 10 Steps to Launch a Successful Social Media Marketing Campaign
  Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.
  Content, Content Strategy, Social Analytics, Social Listening, Social Media
• #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This WeekChristian Neri
  WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve ...
  Advertising, Content, Engagement, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter
• Seven Sets of Useful Insights You Can Gain From Twitter Analytics
  Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about ...
  Advertising, Social Analytics, Social Media, Twitter, Web Analytics
• #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
  This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
  Advertising, Collaboration, Facebook, Hiring Outside Resources, Instagram, LinkedIn, Mobile Marketing, Research, Social Analytics, Social Media, SocialSkim, Technology, Trump, Twitter, Videos
• Dark Data on Social Media: Insights That Shed Light on Your BusinessMark Lange
  What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And ...
  Customer Insight, Data, Reputation Management, Research, Social Analytics, Social Media
• #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian Neri
  Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
  Content, Digital Marketing, Digital Theory, Facebook, Gen Z, LinkedIn, Marketing Strategy, Millennials, Research, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• 17 Tools Your Marketing Cannot Do Without in 2017Guy Sheetrit
  What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
  Collaboration, Content, Creativity, Management, Marketing Automation, Mobile Marketing, SMS, Social Analytics, Social Media, Technology, Videos
• #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This WeekChristian Neri
  Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more ...
  Advertising, B2B Marketing, B2C, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen Kern
  Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
  Ad Copy, Advertising, Branding, Content, Social Analytics, Social Listening, Social Media
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Television, TV, Videos, YouTube
• #SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories This WeekChristian Neri
  This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and ...
  Content, Customer Service, Facebook, LinkedIn, Mobile Marketing, SMS, Social Analytics, Social Media, SocialSkim, Web Analytics
• #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian Neri
  This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• #SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This WeekChristian Neri
  This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Three Ways Your Marketing Team Needs to Use Social InsightsJen Handley
  Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team ...
  Customer Behavior, Market Research, Metrics, Research, ROI, Social Analytics, Social Media
• How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven Hamrick
  Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
  B2C, Community, Customer Insight, Data, Market Research, Marketing Strategy, Retail Marketing, Social Analytics, User-Generated Content
• United Untied: A PR 101 Lesson in Crisis CommunicationsMelissa Drozdowski
  We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we ...
  Content, Customer Communications, Customer Relationships, Customer Service, Public Relations, Social Analytics, Social Media
• #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This WeekChristian Neri
  This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; ...
  Advertising, Career Management, Content, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Targeting, Testing, TV, Twitter
• Three Ways CPG Companies Can Use Social Insights to Make Better Business DecisionsAlex Jones
  To garner full value from their social intelligence strategies, CPG companies should be mindful of incorporating these three initiatives into their social plans.
  B2C, Customer Insight, Research, Social Analytics, Social Listening, Social Media
• #SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This WeekChristian Neri
  Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; ...
  Advertising, Career Management, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Public Relations, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter