Social Analytics

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• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's RoundupChristian Neri
  This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and ...
  Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound MarketingCarly Schoonhoven
  Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Demographics, Google Analytics, Inbound Marketing, Lead Generation, Personas, Sales, Social Analytics, Social Media
• #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's RoundupChristian Neri
  The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's RoundupChristian Neri
  Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Obama, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Social Media vs. Content: Where Should You Invest?Rohan Ayyar
  Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where ...
  Advertising, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Marketing Strategy, ROI, Social Analytics, Social Media, Twitter
• #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's RoundupChristian Neri
  From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Vine, YouTube
• #SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's RoundupChristian Neri
  Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• #SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's RoundupChristian Neri
  This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content
• Win With Social Intelligence: Vital Tips for CMOs in 2016 and BeyondWill McInnes
  A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business ...
  Data, Market Research, Research, Social Analytics, Social Listening, Social Media
• #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Pinterest, Publishing, Sales, Snapchat, Social Analytics, SocialSkim, Technology, User-Generated Content, Videos, YouTube
• #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's RoundupChristian Neri
  All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not ...
  Advertising, AI, Content, Customer Engagement, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Search Engine Marketing, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter, Videos
• Facebook Video Marketing Success: Tips for Promotion and SharingShirley Pattison
  Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising ...
  Advertising, Content, Customer Behavior, Customer Engagement, Engagement, Facebook, Marketing Strategy, Social Analytics, Social Media, Videos
• 10 Essential Tools for Marketing on InstagramPreston Pierce
  Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a ...
  Instagram, Mobile Marketing, Social Analytics, Social Listening, Social Media
• #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's RoundupChristian Neri
  Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Google, Mobile Marketing, Pinterest, Search Engine Marketing, Small Business, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter
• #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Email, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's RoundupChristian Neri
  This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic ...
  Advertising, Conferences, Content, Customer Engagement, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Lead Generation, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Tradeshows/Events, Twitter
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's RoundupChristian Neri
  This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam Atkinson
  Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
  Advertising, B2C, Content, Content Marketing, Customer Behavior, Google, Native Advertising, Social Analytics, Social Media, Targeting