Social Networking

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• Seven Tools for Finding Great Content to ShareIan Cleary
  Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...
  Blogging, Career Management, Content, Content Marketing, Customer Engagement, Customer Relationships, Social Media, Social Networking, Twitter
• How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.
  B2B Marketing, Content, Content Marketing, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week, Including Social Sales and Social ROIAngela Natividad
  Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build ...
  Advertising, Demographics, Digital Marketing, Digital Theory, Facebook, Google Analytics, Google+, Metrics, Mobile Marketing, ROI, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Web Analytics
• Six Tips for Fitting Social Media Into a Packed ScheduleKaren Albritton
  Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Smarter, Marketing Strategy, Marketing Tips, Mobile Marketing, Social Media, Social Networking, Strategy
• Five B2B Marketing Trends to WatchRuss Fradin
  Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
  B2B Marketing, Big Data, Blogging Policy, Brand Ambassadors, Content Marketing, Digital Theory, Marketing Operations, Marketing Smarter, Mobile Marketing, Social Media, Social Networking
• 2014 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the ...
  Content, Content Marketing, Facebook, Inbound Marketing, Instagram, LinkedIn, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• What Are the Best Days and Times to Post on Instagram?Ayaz Nanji
  Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays, according to a recent report by TrackMaven.
  Digital Marketing, Facebook, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking
• #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela Natividad
  Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Web Analytics
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• The Power of the Hashtag in Promoting Music (and Just About Anything Else)Kyle Lacy
  Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
  Advertising, Community, Customer Engagement, Customer Relationships, Engagement, Facebook, Promotions, Social Media, Social Networking, Twitter
• Three Ways to Improve Your Facebook App EngagementRoger Katz
  How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three ...
  Advertising, Content, Content Marketing, Customer Relationships, Engagement, Facebook, Gamification, Promotions, Social Media, Social Networking
• E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13Ayaz Nanji
  The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking
• CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About EconomyAyaz Nanji
  Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.
  Big Data, Marketing Analytics, Marketing Strategy, Research Summaries, ROI, Social Media, Social Networking, Survey Data, Surveys
• How Twitter Followers Help SMBs [Infographic]Ayaz Nanji
  Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a ...
  Research Summaries, SMBs, Social Business, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, MoreAngela Natividad
  Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to ...
  Branding, Content, Content Marketing, Digital Theory, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Why People Share on Social MediaAyaz Nanji
  The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Twitter
• Three Ways to Use Pinterest and Instagram to Build Stronger Consumer RelationshipsApu Gupta
  Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans? Here ...
  Content, Content Marketing, Customer Engagement, Customer Relationships, Engagement, Instagram, Pinterest, Social Media, Social Networking, User-Generated Content
• Twitter Profile Picture Hall of ShameBarry Feldman
  Relationships begin with an introduction. In the case of Twitter (and social media in general), your profile picture is a big part of that introduction—your first impression. Don't blow it...
  Career Management, Social Media, Social Networking, Twitter
• Who Uses Social Networks: Age, Race, and Income BreakdownAyaz Nanji
  Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew ...
  Customer Behavior, Demographics, Digital Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, MoreAngela Natividad
  See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social ...
  Advertising, Branding, Customer Behavior, Digital Theory, Facebook, Instagram, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter