Social Networking

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• The Most Wanted Holiday Gifts According to Social MediaAyaz Nanji
  What do people want most for the holidays this year? Good ol' cash, according to a recent report from Prime Visibility.
  Customer Behavior, Research Summaries, Retail Marketing, Social Media, Social Networking
• How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content SourcesAyaz Nanji
  Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
  Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking, Twitter
• How Identity Influences Online Content Sharing [Infographic]Ayaz Nanji
  One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
  Content, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• Twitter Benchmark Data From 100 Top BrandsAyaz Nanji
  Some 98% of the top brands in the world have a Twitter account, and 94% tweet at least once a day, according to a recent report from Simply Measured.
  Research Summaries, Social Media, Social Networking, Twitter
• How B2B Software SMBs Are Using Social MediaAyaz Nanji
  Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi.
  B2B Marketing, Facebook, LinkedIn, Research Summaries, SMBs, Social Media, Social Networking, Twitter
• Digital Ad Performance by Device TypeAyaz Nanji
  Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Search Engine Marketing, Social Media, Social Networking
• #SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, Taco Bell Blacks Out, More!Angela Natividad
  Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Instagram Benchmark Data From 100 Top BrandsAyaz Nanji
  Some 86% of brands on the Interbrand 100 list have an account on Instagram as of 3Q14, up from 54% in 2Q12, according to a recent report from Simply Measured.
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• Brands Are Increasingly Posting Videos Directly to FacebookAyaz Nanji
  Marketers are increasingly uploading videos directly to Facebook rather than using YouTube links in their posts, according to a recent report from Socialbakers.
  Content Marketing, Facebook, Research Summaries, Social Media, Social Networking, Videos, YouTube
• Retail Marketers' Top Digital ChannelsAyaz Nanji
  Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• Twitter Benchmarks by IndustryAyaz Nanji
  Companies are attracting an increasing number of consumers on Twitter, with brands recording an average of 43% increase in followers last year, according to a recent report from ExactTarget Marketing ...
  Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Facebook Interest Lists, Pinterest Picks, Socnets Teens Like, More!Angela Natividad
  Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch ...
  Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• The 18 Publishers That Are Shared Most on Social NetworksAyaz Nanji
  Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.
  Content, Content Marketing, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!Angela Natividad
  What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, ...
  Advertising, B2B Marketing, B2C, Customer Service, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Vine
• Facebook Messenger Is Now Used by 38% of Global Mobile AudienceAyaz Nanji
  Facebook's decision to remove messaging functionality from its main mobile app and require people to download its Messenger app seems to be paying off, according to recent data from GlobalWebIndex.
  Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• The Volume of Twitter Mentions by Country, Language, and TimeAyaz Nanji
  Users in the United States are now responsible for less than half (41.5%) of all Twitter mentions, according to a recent report from Mention.
  Research Summaries, Social Media, Social Networking, Twitter
• Social Media Use by Small Businesses [Infographic]Ayaz Nanji
  Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• How to Build an Influencer Marketing StrategyAndrew Cravenho
  By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
  Collaboration, Customer Behavior, Customer Relationships, Influencer Marketing, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Word-of-Mouth
• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• How Popular Is Snapchat With Millennials?Ayaz Nanji
  Half of adults age 18-24 in the United States who own smartphones have installed the Snapchat app, according to recent data from comScore.
  Mobile Marketing, Research Summaries, Snapchat, Social Media, Social Networking