Social Networking

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• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• The Most Effective Calls to Action for Facebook PostsAyaz Nanji
  Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• How Charities Are Using Social MediaAyaz Nanji
  Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to ...
  Direct Marketing, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• The Most Popular Topics on Facebook and TwitterAyaz Nanji
  The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.
  Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Why (and When) People Mention Companies OnlineAyaz Nanji
  Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report.
  Brand Management, Reputation Management, Research Summaries, Social Media, Social Networking
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• How People Use Different Social Networks in Different WaysAyaz Nanji
  People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Most Important Social Network for MarketersAyaz Nanji
  B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.
  Blogging, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark Organ
  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
  B2B Marketing, Content, Content Marketing, Customer Evangelists, Customer Relationships, Inbound Marketing, Lead Generation, Social Media, Social Networking, Word-of-Mouth
• Are You Wasting Your Time on Twitter? Four Ways to Make It CountSonja Jobson
  You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? ...
  Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Social Media, Social Networking, Thought Leadership, Twitter
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...Angela Natividad
  Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Word-of-Mouth
• How People Use LinkedIn [Infographic]Ayaz Nanji
  Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, ...
  LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• How Pairing Search and Social Boosts Campaign PerformanceAyaz Nanji
  Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.
  Advertising, Campaign Management, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines, Social Media, Social Networking
• #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!Angela Natividad
  This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Integrated Marketing, LinkedIn, Online Marketing, Pinterest, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!Angela Natividad
  Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your ...
  Content, Content Marketing, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, YouTube
• Facebook Users Engage With Brands Most on FridaysAyaz Nanji
  Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.
  Advertising, Customer Behavior, Digital Marketing, Engagement, Facebook, Research Summaries, Social Media, Social Networking
• Six Newbie Tips for Running a Successful Facebook Timeline PromotionSimon Campbell
  If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, ...
  B2C, Customer Acquisition, Customer Engagement, Facebook, Lead Generation, Social Media, Social Networking
• Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'Gary Griffiths
  If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the ...
  Customer Acquisition, Customer Relationships, Facebook, Lead Generation, LinkedIn, Sales, Social Media, Social Networking, Twitter