Social Networking

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• #SocialSkim: Social Media This Week: Brands Can Use Snapchat, Better Social ServiceAngela Natividad
  It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is ...
  Advertising, B2C, Digital Marketing, Digital Theory, Pinterest, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Vine
• #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...Angela Natividad
  Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), ...
  Advertising, Campaign Management, Digital Marketing, Digital Theory, Facebook, Nonprofits, Public Relations, Snapchat, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Which Retailers, Musicians, TV Shows, and Causes Do People Like Most on Facebook?Ayaz Nanji
  The 10 stores with the most Likes on Facebook are Big Box retailers, with male as well as female users ranking Wal-Mart, Target, and Amazon in the top 4, according ...
  Demographics, Facebook, Nonprofits, Research Summaries, Retail Marketing, Social Media, Social Networking
• How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)Nicholas A. Kosar
  In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
  Career Management, Customer Acquisition, Lead Generation, LinkedIn, Sales, Services Marketing, Social Media, Social Networking
• The History of Hashtags [Infographic]Verónica Jarski
  Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.
  Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, Twitter, Vine
• The Most Effective Tactics for Acquiring Facebook Fans and Twitter FollowersAyaz Nanji
  Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to ...
  Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Which Types of Websites Are Visited Most Frequently?Ayaz Nanji
  Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking ...
  Email, Search Engines, Social Media, Social Networking, Survey Data, Surveys, Web Content, Websites
• Vote: The Most Maddening Social Media Behavior
  We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown ...
  Content, Customer Behavior, Social Media, Social Networking
• #SocialSkim: Social Media This Week: G+ Changes, Facebook News, RecruitingAngela Natividad
  Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets ...
  B2B Marketing, B2C, Career Management, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Google+, LinkedIn, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Social Media Strategies: How Top Brands Staff, Budget, and MeasureAyaz Nanji
  Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or ...
  Direct Marketing, Interactive Marketing, Marketing Strategy, Metrics, Research Summaries, Social Media, Social Networking
• #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest ExpansionAngela Natividad
  Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, LinkedIn, Mobile Marketing, Pinterest, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Women, YouTube
• Facebook Top Social Login Choice on Websites, Google GainingAyaz Nanji
  Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.
  Facebook, Google, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Websites
• #SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News ChannelAngela Natividad
  Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play,
  Advertising, Branding, Facebook, Google+, Instagram, Social Media, Social Networking, SocialSkim, Videos, YouTube
• Agencies Intrigued, and Confused, by Video Ads on Social NetworksAyaz Nanji
  Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.
  Advertising, Direct Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos, Vine, YouTube
• Do Tweets With Hashtags, Quotes, and Images Get More Retweets?Ayaz Nanji
  Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot.
  Digital Marketing, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared EndorsementsAngela Natividad
  Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Social Media, Social Networking, SocialSkim, Twitter
• Are Companies Getting a Positive ROI From Social Media?Ayaz Nanji
  Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, ROI, Social Media, Social Networking
• Mobile Minute: How Instagram Can Make Ads WorkDiego Larrea-Puemape
  It's a natural step for Instagram to introduce profitable native advertising. And even as it introduces ads, Instagram is making assurances that you can control what you see. What else ...
  Advertising, Instagram, Social Media, Social Networking, User-Generated Content
• Social Media Spam Up 355%Ayaz Nanji
  During the first half of 2013, there was a 355% growth of social spam on the typical social media account, according to a recent study by Nexgate.
  Facebook, Research Summaries, Social Media, Social Networking, Spam, Twitter, YouTube
• Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement LackingAyaz Nanji
  Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
  Blogging, Content, Content Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos