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From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
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Three Tips When Naming Your Company or Product
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
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The Three 'Knows' of Naming Your Product or BusinessLaurel Sutton
Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know ...
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Before You Name Your Company, Consider How Google Will Rank It
Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online ...
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Three Ways to Enhance SEO With Twitter
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog.
And Twitter ...
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What Every New Business Should Know About Google's Ranking of NamesAnn Smarty
Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates ...
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Use Your Address to Get Noticed in Google Places
In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
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Four Ways to Get Lost in the Crowd
"It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
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Three Reasons Long-Term Domain Registrations Make SenseBrant Kelsey
If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones ...
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10 Best and Worst Internet Company Names of the DecadeLaurel Sutton
Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are ...
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YourNameMisspelled.com
When you register a domain name for your company's website, you're typically offered an array of alternatives to augment the usual .com suffix. "Many businesses register .org, .biz, .gov," notes ...
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Target Jim and Mary
Research has uncovered quite an interesting effect that guides customer brand choices. They call it the "name letter branding effect." The NLB effect shows that customers are more likely to ...
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18 Strategies and Tools for Naming Your Business or ProductScott Trimble
Naming. Doesn't matter what you're naming—your product, your business, your Web site or heck, even your child, your choice is important. Here are a flock of—actually, 18—ideas, strategies, and tools ...
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Launching Your Product: Seven Marketing MustsGwyneth Dwyer
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Launching Your Product: Seven Marketing 'Musts'Gwyneth Dwyer
Whether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will put you on the path to success.
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Seven Steps to Building a Strong Nonprofit BrandLaura Ries
In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on.
But to build a successful ...
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Bypassing the Search Engine: Using Direct Navigation to Your AdvantageMatt Bentley
Marketers assume that "Googling" for information is an automatic response the instant a Web surfer opens a browser. And for many Internet users, the theory is true.
But for a number ...
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Keys to Branding Your Small BusinessJay Lipe
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RSS: What's in It for Marketers? (Part 2)Eric Frenchman
RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to ...
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Marketing Challenge: Playing the Name GameHank Stroll
Companies sometimes have two names: the company name and the brand name. This week: How do you find a dream name for a company or product?
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