• Top 5 Elements of an Annual Business Plan by Donna Bletzinger
  It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds ...
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• My So-Called Marketing Life: How Do I Extend the Reach of My Brand? by Sue Duris
  Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she came to see marketing herself as an actor as the ...
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• How to Avoid Underachievement: Set Goals Only After You Map the Opportunities by Dan Herman
  During your annual planning ritual, do you study and analyze the current situation in your market and then move on straight to setting your goals? Big mistake! Chances are, your goals end up far less ambitious than they should have been. ...
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• The Four Colors of Market Planning by Michael Fischler
  To create a complete marketing plan, one that drives near- and longer-term marketing action, I need only four "colors." Here's how structuring the "color set" will help you focus your research, derive relevant conclusions, and then use all that information ...
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• How to Test Your Competitive Market Strategy by Michael Perla
  The corporate graveyard is full of onetime leading businesses that lost their competitive edge by failing to keep current on their competitors. Think of the classic story of Digital Equipment Corporation, with its once technical superiority turning into organizational chaos, ...
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• The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing by Elaine Fogel
  Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business and Marketing Plan in tow enables you to evaluate any ...
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• Five Serious Considerations (and a Checklist) for Your Next Marketing Plan by Laura Patterson
  Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. But many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing ...
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• SWOT Team: Effective Customer Retention Programs by Hank Stroll
  This week: What kinds of loyalty programs are most effective? Also this week: Tired of the same ol', same ol'? What marketing methods can a company use to increase exposure and gain market share?
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• The ‘What’s Next? Process’ for Developing Your Strategy by Dan Herman
  The old, customary procedure of strategy development has a pure and sound logic. But the problem is that it's no longer adequate.
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• How Should You Test Your Marketing Strategy? by Michael Perla
  Sun Tzu lived in northeastern China about 2500 years ago and was considered an expert in military strategy. Many successful leaders (like General Patton and GE's Jack Welch) follow his principles. Sun Tzu wrote about four areas that we could ...
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• SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats by Bobette Kyle
  WOT analysis offers newfound insights into your effectiveness as well as your business plan.
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• The Positioning Statement: Why To Have One Before You Start Communicating by Ford Kanzler
  Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast.
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SWOT online seminar broadcasts from the best minds in marketing

• Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to PresentationAttendee rating:  - 6/9/2005
   
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SWOT marketing downloads for the busy professional

• SWOT Analysis How-To Guide
  This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
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