Go PRO for just $195 (reg. $279) with code MUSCLE »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Resources: Customer Insight

Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.

Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Customer Insight: How-to articles covering the latest marketing tactics, tips, and strategies.

Customer Insight: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Customer Insight: Online seminar broadcasts from the best minds in marketing

  • Tune In to the Voice of the CompetitorBroadcast on 3/5/2015 with Sean Campbell This item received 4.5 star(s)
    In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the digital world to not only identify your competitors' customers and influencers, but uncover the messages they're sending, as well as share proven best practices to help bring your marketing in line with the world around you. You'll leave this seminar armed with tools and techniques that can provide both quantitative and qualitative measures of competitor voice.

Customer Insight: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!