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Marketing Resources: Customer Insight

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Customer Insight: How-to articles covering the latest marketing tactics, tips, and strategies.

Customer Insight: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Customer Insight: Online seminar broadcasts from the best minds in marketing

  • Join us for this free seminar to discover how predictive marketing analytics enables B2B marketers to meet the demands of their organizations and customers. You'll learn how the predictive marketer is significantly more effective in identifying and engaging buyers at specific accounts—and across the buyer's lifetime. Sponsored by EverString
  • Tune In to the Voice of the CompetitorBroadcast on 3/5/2015 with Sean Campbell This item received 4.5 star(s)
    In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the digital world to not only identify your competitors' customers and influencers, but uncover the messages they're sending, as well as share proven best practices to help bring your marketing in line with the world around you. You'll leave this seminar armed with tools and techniques that can provide both quantitative and qualitative measures of competitor voice.

Customer Insight: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

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