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Marketing Resources: Customer Insight

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Customer Insight: How-to articles covering the latest marketing tactics, tips, and strategies.

Customer Insight: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Customer Insight: Online seminar broadcasts from the best minds in marketing

  • Event Insights and ROI: Improving the Attendee Experience Through FeedbackBroadcast on 10/27/2015 with Mike Phillips, Meg Stensrud
    Join us for this free seminar to discover how to create an event feedback program that allows you to make real-time decisions that have an immediate impact on attendees, sponsors, and other event stakeholders. You'll discover how to build a framework that will allow your business to understand your customers' wants and needs, and exceed their expectations. Sponsored by Inquisium by Cvent
  • Delivering Personalized Experiences With a 360° View of the Customer JourneyBroadcast on 9/22/2015 with Patrick Lu, Jeff Morris
    Join us for this free seminar to discover how to use cross-channel analytics to glean insights into your customer's journey. You'll discover how to turn those insights into personalized experiences that will effectively influence your customers' path to purchase. Sponsored by GoodData
  • Tune In to the Voice of the CompetitorBroadcast on 3/5/2015 with Sean Campbell This item received 4.5 star(s)
    In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the digital world to not only identify your competitors' customers and influencers, but uncover the messages they're sending, as well as share proven best practices to help bring your marketing in line with the world around you. You'll leave this seminar armed with tools and techniques that can provide both quantitative and qualitative measures of competitor voice.

Customer Insight: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

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