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Marketing Resources: Customer Insight

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Customer Insight: How-to articles covering the latest marketing tactics, tips, and strategies.

Customer Insight: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Customer Insight: Online seminar broadcasts from the best minds in marketing

  • How to Create Rapid Personas to Make Your Marketing More EffectiveBroadcast on 9/27/2016 with John Lane, Dave Baeumler
    Join us for this free seminar to learn how to pare back personas to the essentials. You'll discover that by doing this you get to market faster, as well as create more effective content. We'll provide you with the tools you need to create usable personas today—and improve them over time. Sponsored by Centerline Digital
  • Tune In to the Voice of the CompetitorBroadcast on 3/5/2015 with Sean Campbell This item received 4.5 star(s)
    In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the digital world to not only identify your competitors' customers and influencers, but uncover the messages they're sending, as well as share proven best practices to help bring your marketing in line with the world around you. You'll leave this seminar armed with tools and techniques that can provide both quantitative and qualitative measures of competitor voice.

Customer Insight: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

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