Networking: How-to articles covering the latest marketing tactics, tips, and strategies.

• Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
  Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
  Career Management, Facebook, Google+, Job Search, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Twitter
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing
• Lead Generation Isn't Everything: You Need a Sales Rock Star!Stephen Guidetti
  Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have?
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Management, Networking, Sales
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• LinkedIn an Influential Force in IT Purchasing ProcessLenna Garibian
  Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Technology
• Five Ways to Get Speaking Engagements to Market Your BusinessSusan Baroncini-Moe
  Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find ...
  Career Management, Lead Generation, Networking, Public Speaking, Sales, Thought Leadership, Trade Shows/Events
• 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business
  Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, ...
  Facebook, Lead Generation, Networking, Research Summaries, Small Business, Social Networking, Websites
• Five Ways to Turn Your Chamber of Commerce Membership Into SalesMike Bowman
  Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive ...
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Networking, Sales
• Three Tips for the Introverted Conference Attendee
  Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a ...
  Marketing Smarter, Networking, Trade Shows/Events
• The Introverted Marketer's Guide to Attending a ConferenceLisa Petrilli
  Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of ...
  Marketing Budgets, Marketing Tips, Networking, ROI, Trade Shows/Events

Networking: Online seminar broadcasts from the best minds in marketing

• New Tips on Marketing with LinkedIn TodayBroadcast on 2/25/2010 with Mario Sundar
  What's new with LinkedIn? And how can a marketer put it to work?
  Community, LinkedIn, Marketing Tips, Networking

Networking: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 with Alan Belniak
  In this Take 10, social media expert Alan Belniak shares tips for using the most popular social media networks to build interest for special events. He also provides ideas for inspiring your business colleagues to use their social networks to promote conferences, forums, seminars, webinars, and much more.
  Marketing Tips, Networking, Social Media, Take 10, Trade Shows/Events, Webinars, Word of Mouth
• Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 with Jason Alba
  Find out why Companies is LinkedIn expert Jason Alba's second favorite feature as he explains where to go on LinkedIn to find key data and how to use it for networking and prospecting.
  Brand Loyalty, Lead Generation, LinkedIn, Market Research, Networking, Take 10
• Take 10: The Secret to Making New Contacts on LinkedInReleased on 10/8/2010 with Jason Alba
  Whether you're interested in forging professional relationships with other LinkedIn users, introducing your brand to promising prospects, or reaching out to industry thought leaders for advice, don’t make a move until you understand the best practices presented in this 10-minute tutorial by Jason Alba.
  Community, LinkedIn, Marketing Tips, Networking, Take 10
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 with Jason Alba
  Learn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer.
  Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media, Take 10