Business Intelligence

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• Connect Customer Experience, Convenience, and Differentiation to Business ResultsLaura Patterson
  Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics.
  B2B Marketing, Business Intelligence, Customer Acquisition, Customer Behavior, Customer Insight, Data, Measurement, Metrics, ROI, Sales
• Big Disconnect: Only 12% Implementing Big Data StrategyVahe Habeshian
  Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a ...
  Business Intelligence, Customer Insight, Data, Digital Theory, Management, Marketing Dashboards, Measurement, Product Management, Research Summaries
• Expand Your Market and Audience: Use the 'Idea Graph'Ian Lurie
  Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase ...
  Advertising, B2C, Business Intelligence, Customer Acquisition, Customer Insight, Demographics, Digital Theory, Lead Generation, Market Research, Retail Marketing, Segmentation, Social Business, Social Media, Targeting
• The Five Big Problems of Big DataGerardo A. Dada
  The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Marketing Analytics, Measurement, Metrics, Personalization, Retail Marketing