International Marketing

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• 5 Tips to Recession-Proof Global MarketingLaurel Delaney
  Companies that do well during an economic crisis are proactive, not reactive. They seek out new opportunities and respond quickly to changes in the marketplace. Here are five recession-proof tips ...
  Creativity, International Marketing, Marketing Tips, Recession
• Building a Living Global BrandLaurel Delaney
  Global branding. Sounds like a “beast” to some, but it’s the buzzword in e-marketing for the new millennium. Can you afford to do what it takes to get your brand ...
  Brand Positioning, Branding, Customer Acquisition, International Marketing, Logos, Naming, Online Marketing, Targeting
• 8 Clues To Get You Global: Start By Building An Export Dream TeamLaurel Delaney
  In a recent survey, most executives believe the Net will be vital to their future export strategy. Are you ready? Here's how to get a jump start.
  Collaboration, International Marketing, Management, Market Research, Marketing Smarter, Marketing Tips, Sales
• 7 Degrees Toward Global Marketing Nirvana Laurel Delaney
  No pretzel positions or yoga mantras required. Here's the path to global Nirvana in seven easy steps.
  International Marketing, Management, Market Research, Marketing Tips, Small Business, Tradeshows/Events
• The Uncommon Market: Thinking About a PR Campaign to Target Europe? Roger Staton
  The EU is of hardly any benefit when it comes to planning PR activities across Europe. Here's an insider's guide to how you'll have to change your thinking.
  B2B Marketing, International Marketing, Press Releases, Public Relations, Targeting
• 10 Deadly Sins To Global Sales Failure Laurel Delaney
  There's no salvation, so make sure you don't get caught making these stupid mistakes.
  Collaboration, Customer Service, International Marketing, Pricing, Product Marketing, Sales, Targeting
• 6 Tips To Shock Your Global Customers: It Works for Madonna! Laurel Delaney
  You don't need catchy dance-club pop tunes and crisp concert choreography to get your global customers' attention.
  Customer Relationships, Customer Service, International Marketing, Marketing Tips
• 8 Global Marketing Gaffes Laurel Delaney
  Mistranslation (words, gesture, small nuances) can sabotage your best global marketing efforts! Here are some major league gaffes and how to avoid them.
  International Marketing, Marketing Tips
• 10 Tips To TransPlanet MarketingLaurel Delaney
  How can you market your product to six billion people on the planet? Now that's a tall order. Here are 10 tips to get you going.
  Collaboration, International Marketing, Market Research, Marketing Tips, Product Marketing
• How About Some Sex in Your Advertising? Steve McNamara
  With sex, first you have to decide whether you want to do it. And if so, how far you want to go.
  Advertising, International Marketing, Marketing Smarter
• What is Global Marketing?Dennis Shorr
  Everyone says go global. But is what is global marketing anyway? And what do you really need to know in order to survive globally?
  International Marketing, Marketing Inspiration, Marketing Smarter