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Three Tips When Naming Your Company or Product
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
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Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
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Why You Might Need a Brand Journalist to Tell Your Story
Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience ...
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Three Tips for Getting Your Product on a Major Retailer's Shelves
You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies ...
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Is a PPC Campaign Right for You?
"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
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Five Tips for Masterful Pinmanship on Pinterest
We've mentioned why Pinterest is a great resource for reaching users, and the social space is now brimming with case studies.
Cases in point: GSD&M used it to create an SXSW ...
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Five Steps to Clearly Defining Your Brand in a Digital World
As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
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An Easy Way to Enhance Your Online Customer Support
The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge.
If you lack time to build online ...
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How Jimmy Choo Boosted Its Brand With CatchaChoo
From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
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Who Are You? Who Who Who Who?
One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense ...
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May I Make This Annoying for You?
"I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed ...
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Tell Them a Story
A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example.
The CVS outreach campaign ...
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Like a Virgin
David Tyreman begins World Famous: How to Give Your Business a Kick-Ass Brand Identity with this quote from the late Jerry Garcia: "Success isn't about being perceived as the best ...
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I'm Not Afraid When I Hold You
Countless reports have connected brand loyalty with status-seeking (think luxury cars), but a new study says some consumers' connections to brands stem from a far deeper source: their own insecurities. ...
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Summer's Coming: Make Lemonade
"The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
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Make Extensions Work for You
Brand extensions are a popular promotional tactic with marketers. It just feels safe to promote a new product by piggy-backing it with a proven winner. But what type of extension ...
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Cut the Mystery Man Act
Is it more effective to tell customers your brand name right away in advertising? Or is it better to create a little mystery, and reveal the brand name only at ...
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You're the Top, You're the Louvre Museum
No doubt about it: corporate images are important, and many companies work very hard to cultivate them. But how do specific corporate images (eg, an image of being innovative, trustworthy, ...
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Brand Aid
In an article at MarketingProfs.com, Mike O'Toole explains why small businesses instinctively understand the importance of developing brand equity: "It is the quality that motivates your customers to recommend their ...
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Does It Come in a, You Know, Box?
In post at the Neuromarketing blog, Roger Dooley says, "U.S. consumers have been conditioned to believe that proper wine comes in a 750ml glass bottle with a natural cork. Artificial ...
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