Customer Behavior

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• How Businesses Choose and Use CRM SoftwareAyaz Nanji
  The most important factors that influence the purchase of customer relationship management (CRM) software are functionality and ease of use, according to a recent report from Capterra.
  CRM, Customer Behavior, Customer Relationships, Research Summaries, Sales and Advertising
• Marketing Mean Tweets: B2B Forum Speakers Read Aloud Some Seriously Snarky TweetsRob Zaleski
  Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marketing, marketers, ...
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Customer Relationships, Digital Marketing, Humor, Social Media, Twitter
• The Hidden Power of IoT Data Can Help You Topple Your CompetitorsMichael Ni
  Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to ...
  Big Data, Customer Behavior, Customer Insight, Data, High-Tech Marketing, Smartphones, Technology
• The Most Trusted Channels for Branded ContentAyaz Nanji
  Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
  Advertising, Content, Content Marketing, Customer Behavior, Facebook, Native Advertising, Research Summaries, Survey Data
• Understanding the Real Value of Your Customer DataSteve Shoaff
  In today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth ...
  Big Data, Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing
• The Biggest Hurdle to Reaching Hispanics Isn't Language, It's MobileYuriy Boykiv, Rob Douglas
  Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than ...
  Advertising, Customer Behavior, Customer Experience, Customer Relationships, Hispanic Marketing, Mobile Marketing, Social Listening, Social Media, Videos
• LGBT Consumers: What Marketers Need to KnowAyaz Nanji
  The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian ...
  Customer Behavior, Demographics, Research Summaries, Survey Data
• Top Five Global Trends Shaping the Travel Industry [Infographic]Verónica Jarski
  To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel ...
  Consumer Electronics, Customer Behavior, Customer Satisfaction, Digital Marketing, Mobile Marketing, Smartphones, Websites
• Creating Personas From Your Website Visitors Is a Win-Win for You and ThemLuke Rees
  To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so.
  Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Marketing Strategy, Websites
• How Often Americans Check Their SmartphonesAyaz Nanji
  Most smartphone owners in the United States say they check their device multiple times an hour on average, according to a recent report from Gallup.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Four Ways a Cross-Channel Identity Helps Your Bottom LineMarc Kiven
  Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.
  Channel Marketing, Customer Behavior, Customer Insight, Customer Loyalty, Data, Digital Marketing, E-Commerce, Multichannel Marketing, Retail Marketing, ROI
• Make Your Customers Feel Like You Know Them (Without Being Creepy)Kelly McGuire
  Online customers come to you through different paths for myriad reasons. The clues they leave behind can help you get to know them and improve their experience, build their loyalty ...
  Behavioral Marketing, Customer Acquisition, Customer Behavior, Customer Experience, Customer Insight
• The 10 Most Clickable Celebrities in Native AdsAyaz Nanji
  The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID.
  Advertising, Customer Behavior, Native Advertising, Research Summaries
• From Engagement to Leads: The Psychology Behind Converting Social Media FansBojana Dobran
  Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.
  Behavioral Marketing, Customer Behavior, Customer Loyalty, Social Media
• The State of Customer Service in 2015Ayaz Nanji
  One-third of consumers who contact a brand on social media with a customer service issue never get a response, according to a recent report from the Northridge Group.
  Customer Behavior, Customer Communications, Customer Experience, Customer Relationships, Research Summaries, Survey Data
• From Browsing Online to Delivery, Product Packaging Matters to E-Commerce ShoppersAmy Finn
  Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one ...
  Customer Behavior, Customer Satisfaction, Product Marketing, Sales and Advertising
• How to Make Digital Advertising as Successful as Hot Chocolate at an Ice RinkTed Dhanik
  If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as ...
  Advertising, Behavioral Marketing, Customer Behavior, Data, Location-Based Marketing, Mobile Marketing, Online Marketing, Targeting
• How Millennial Parents Use Mobile Phones to Shop in StoresAyaz Nanji
  Some 85% of all Millennial parents say they use smartphones to help them shop while in stores, according to a recent report from Retale.
  Customer Behavior, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Wearables Are a Game-Changer in Market ResearchAdam Rossow
  Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind.
  Behavioral Marketing, Consumer Electronics, Customer Behavior, Customer Insight, Data, High-Tech Marketing, Sales and Advertising
• Consumers' Ideal Cable TV Channel PackageAyaz Nanji
  Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from ...
  Customer Behavior, Research Summaries, Survey Data, Television