Customer Behavior

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• Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)Will Blunt
  At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Inbound Marketing, Keywords, Market Research, Research, Search Engine Marketing, Social Media
• How Moms Use Smartphones to ShopAyaz Nanji
  Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Best-Practices for Sending Mobile Push MessagesAyaz Nanji
  What are the best days and times to send mobile push messages? How long should those notifications be? What should they say?
  Customer Behavior, Digital Marketing, Mobile Marketing, Research Summaries
• Is Your Marketing Ready for the Holiday Shopping Season?Brandon Hartness
  Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it.
  Customer Behavior, Customer Relationships, Mobile Marketing, Sales
• Global Consumer Confidence Is Up, Led by North AmericaAyaz Nanji
  Consumer confidence around the world rose in the third quarter of 2014, according to a recent report from Nielsen.
  Customer Behavior, Nielsen Data, Research Summaries, Survey Data
• Mobile Shopping Behavior During the Holiday SeasonAyaz Nanji
  More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Top Five Questions Marketers Should Always Be Asking ThemselvesPreeti Upadhyaya
  With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
  Customer Acquisition, Customer Behavior, Customer Communications, Customer Relationships, Engagement, Personas, Positioning, Sales, Writing
• How Consumers Feel About Sharing Data With BusinessesAyaz Nanji
  More than two-thirds (69%) of global consumers say recent events in the news have increased their concerns about sharing personal data with businesses, according to a recent report from SAS.
  Customer Behavior, Data, Research Summaries, Survey Data
• Five Tips for Effective 'Emotional Branding'Jeannette de Beauvoir
  As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling ...
  Brand Awareness, Brand Management, Branding, Content, Content Marketing, Customer Behavior, Customer Relationships
• The Content Habits of B2B Enterprise Marketers [Infographic]Ayaz Nanji
  How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars
• Top 20 Halloween Costumes by Paid Search SpendAyaz Nanji
  Nearly one-third (31%) of all paid search spend by marketers on Halloween costumes went to Disney-owned character keywords, according to a recent report from AdGooroo.
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines
• How to Make a Negative Review a Positive ExperienceHolly Cordner
  Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation ...
  Blog Comments, Customer Behavior, Customer Communications, Customer Relationships, Customer Satisfaction, E-Commerce, Public Relations, Retail Marketing, Testimonials, User-Generated Content
• The Purchasing Behavior of B2B BuyersAyaz Nanji
  More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.
  B2B Marketing, Customer Behavior, Research Summaries, Survey Data
• How Do Consumers Perceive Corporate Social Responsibility? [Infographic]Verónica Jarski
  Consumers are willing to pay more for a product or service from a company they feel is socially responsible. So, what demonstrates a company's social responsibility?
  Brand Management, Customer Behavior, Customer Insight, Reputation Management
• The Disconnect Between Marketers and IT BuyersAyaz Nanji
  Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• The Top CRM Software SystemsAyaz Nanji
  Salesforce and Microsoft Dynamics are the highest-rated customer relationship management (CRM) systems, according to a recent report from G2 Crowd.
  CRM, Customer Behavior, Marketing Automation, Marketing Strategy, Research Summaries
• Are Consumers Willing to Pay for Content From Online Publishers?Ayaz Nanji
  Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according ...
  Content, Customer Behavior, Pricing, Research Summaries, Survey Data
• Eye-Tracking Study: How Users View Google Search Result PagesAyaz Nanji
  The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.
  Customer Behavior, Eye Tracking, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Top Four Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Survey Data