Customer Behavior

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• The 15 Most Searched-for Halloween CostumesAyaz Nanji
  The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from ...
  Customer Behavior, Research Summaries, Search Engine Marketing, Search Engines
• Influencing Buying Decisions: The Disconnect Between Marketers and ConsumersAyaz Nanji
  Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from ...
  Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Personalization: The Biggest Issue Keeping CMOs Up at NightMatt Goddard
  Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. ...
  Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Personalization, Social Media, Thought Leadership
• What People Say on Social Media After Big Life EventsAyaz Nanji
  Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?
  Customer Behavior, Research Summaries, Social Listening, Social Media, Social Networking, Survey Data
• The Surprising Truth About Brick-and-Mortar Retailers [Infographic]Verónica Jarski
  In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.
  Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Websites
• How Dominant Is Amazon.com in E-Commerce?Ayaz Nanji
  Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach ...
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Why You Need an App Store Optimization StrategyDave Bell
  App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search?
  Consumer Electronics, Customer Behavior, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, SEO, Smartphones
• Trends That Can Help You Turn Online Searchers Into PurchasersYad Bhatti
  E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, ...
  Advertising, Customer Behavior, Data, Digital Marketing, E-Commerce, Google, Keywords, Sales, Sales and Advertising, Websites
• Five E-Commerce Upsell and Cross-Sell TacticsMarina Iermolaieva
  Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need.
  B2C, Customer Behavior, E-Commerce, Promotions, Retail Marketing, Sales
• Three Steps to Creating an Offer That Gets Leads and SalesLeigh Hankin
  Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
  Ad Copy, Content, Copywriting, Customer Behavior, Lead Generation, Sales, Writing
• The Types of Holiday Promotions Consumers Like MostAyaz Nanji
  Approximately one-third of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according to a recent report from Bronto and Ipsos.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Nine Checkout Optimization Tips to Reduce Shopping Cart AbandonmentKhalid Saleh
  After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can ...
  B2C, Content, Customer Acquisition, Customer Behavior, Customer Service, E-Commerce, Retail Marketing, Web Copy, Websites
• 15 Stats to Make You Rethink How You Build Customer Engagement and SalesBrian Rigney
  Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, Mobile Marketing, Sales
• Cure Your Shopping Cart Abandonment Issues [Infographic]Verónica Jarski
  About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.
  Customer Behavior, Customer Engagement, Customer Experience, Customer Service, Sales, Web Content, Websites
• How Intuition Fuels Business AgilityJulie Wittes Schlack
  To stay agile in today's marketplace, you need to focus on more than marketing stats. You also need to strengthen your intuition about what customers want.
  Content, Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Marketing Strategy
• Holiday Advertising on Facebook: Benchmarks and TrendsAyaz Nanji
  The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a ...
  Advertising, Customer Behavior, Digital Marketing, E-Commerce, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Generation Gap: Online Content Consumption and AgeAyaz Nanji
  How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
  Content, Content Marketing, Content Strategy, Customer Behavior, Direct Marketing, Millennials, Research Summaries, Survey Data
• Why Brands Should Sweat the 'Small Stuff' of Customer ExperiencePaige O'Neill
  The "small stuff" that brands overlook in customer experience is usually "big stuff" in their customers' eyes. That small stuff can boost or destroy that relationship.
  Customer Behavior, Customer Experience, Customer Relationships, Customer Retention, High-Tech Marketing, Word-of-Mouth
• What You Need to Know About the Always-On Consumer [Infographic]Verónica Jarski
  Today's consumers seem to always be digitally connected, blurring the lines between work and play. To reach these always-on consumers, businesses must change their approach.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Mobile Marketing, Sales, Smartphones
• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy, Measurement, Personalization, Segmentation