Customer Behavior

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• Why Your Customers Are Uninstalling Your App [Infographic]Verónica Jarski
  You've spent time, energy, and money creating an app for your customers. But was all that work worth it? Here's a look at how long users keep apps and why ...
  Consumer Electronics, Customer Behavior, Customer Communications, Customer Engagement, Customer Insight, Customer Retention, Digital Marketing, High-Tech Marketing, Smartphones
• Win/Loss Analysis: Strategize Your Results [Infographic]Verónica Jarski
  Companies that study their past deals have a 3-7 times higher win rate than companies that don't. Here's how looking at past sales can help you win future deals.
  Customer Behavior, Customer Insight, Marketing Strategy, Marketing Tips, Sales, Strategy
• How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]Ayaz Nanji
  Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]Verónica Jarski
  Are you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.
  Brand Awareness, Customer Behavior, Customer Insight, Customer Satisfaction, Digital Marketing, Product Management, Referrals, Websites
• Seven Customer Expectations That You Need to ExceedJoe Gagnon
  Today's consumers have higher expectations regarding the customer experience. Here's what they expect from brands. Are you meeting those needs?
  Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Service, Digital Marketing, High-Tech Marketing
• Are B2B Enterprises Successfully Shifting Sales to Online Channels?Ayaz Nanji
  Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.
  B2B Marketing, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• 17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]Verónica Jarski
  Want to improve your e-commerce conversions? The following 17 tips can give your conversion rates a boost.
  Customer Behavior, Customer-Centric, Customer Engagement, Customer Service, E-Commerce, Sales, Social Media, Websites
• Four Quick Tips for Preparing for Email 2.0Patrick Tripp
  Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Marketing Strategy, Technology
• 2015 Holiday Shoppers: When, Where, and How They Plan to Buy [Infographic]Ayaz Nanji
  For this holiday season, 80% of consumers plan to spend as much as or more than they did last year, according to a recent report from SAS.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• How to Use Heuristics Marketing to Your AdvantageCam Secore
  Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.
  Ad Copy, Advertising, B2C, Behavioral Marketing, Copywriting, Customer Behavior, Writing
• How to Be a Better Marketer in the Era of Ad-Blocking TechnologyAdam Phillips
  The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy.
  Advertising, Content, Customer Behavior, Personalization, Targeting
• How Reviews and Recommendations Affect the Path to Purchase [Infographic]Verónica Jarski
  Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
  Advertising, Community, Customer Behavior, Customer Evangelists, Customer Insight, High-Tech Marketing, Referrals, Sales and Advertising, Women
• The Biggest Pitfalls of Building Personalized Customer ExperienceDavid Trice
  Make sure to avoid the five most common mistakes that occur when building personalized customer experiences.
  Customer Behavior, Customer Engagement, Customer Experience, Marketing Challenges, Personalization
• Do Millennials Pay for News Content?Ayaz Nanji
  Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project.
  Content, Customer Behavior, Millennials, Research Summaries, Survey Data
• Five Tools to Help Marketers Make the Most of the Holiday Shopping SeasonMeera Murthy
  The holiday shopping season presents huge opportunities for learning more about your customers and shopping trends. The following technologies can help you harness all that data to plan for 2016.
  Customer Behavior, Customer Engagement, Data, Marketing Analytics, Marketing Strategy, Technology
• The Unsweetened Truth About Pumpkin Spice... and the Gaps in Traditional DataJoe Benjamin
  Pumpkin spice products abound during the fall. Does that mean consumers are buying them up in droves? Misleading data would have you believe so.
  Customer Behavior, Customer Insight, Data, Market Research, Research, Survey Data
• Use 'Interest Data' to Ignite Your MarketingAndrew Davies
  Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and strategies.
  Content, Content Marketing, Customer Behavior, Customer Service, Data, Digital Marketing, Marketing Strategy, Sales
• The 10 Most Anticipated Video Games This Holiday SeasonAyaz Nanji
  Activision’s Call of Duty: Black Ops III is expected to be the most sought-after multi-platform video game by consumers this holiday season, according to a recent report from Nielsen.
  Customer Behavior, Digital Marketing, Research Summaries
• How Businesses Discover and Purchase Marketing TechnologiesAyaz Nanji
  How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in the United States.
  Content, Customer Behavior, Marketing Strategy, Research Summaries, Technology, Word-of-Mouth
• The State of User Experience: What Visitors Expect From SitesAyaz Nanji
  Which elements of a website's user experience matter most to people? What makes them decide to continue using a site?
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Websites