Customer Behavior

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• Market Research: The Answer to 'Uberization' and 21st Century Customer ChallengesJessica DeVlieger
  Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is ...
  B2C, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Research
• Do Most Americans Check Their Smartphones in the Bathroom?Ayaz Nanji
  What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Media, Survey Data
• Let Demographics Help Guide Your Marketing StrategyBecky Wu
  To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data helps you identify your typical customer and use that data to focus your efforts.
  Customer Behavior, Customer-Centric, Customer Insight, Data, Demographics, Digital Marketing, High-Tech Marketing, Marketing Strategy
• Facebook Video Marketing Success: Tips for Promotion and SharingShirley Pattison
  Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising ...
  Advertising, Content, Customer Behavior, Customer Engagement, Engagement, Facebook, Marketing Strategy, Social Analytics, Social Media, Videos
• 10 Ways Automated Email Can Wow Your Customers [Infographic]Verónica Jarski
  Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy.
  Content, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Digital Marketing, Email, Email Marketing, High-Tech Marketing, Marketing Strategy
• Do People Watch Long Videos on Smartphones?Ayaz Nanji
  Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.
  Content, Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Which US States and Cities Have the Highest Ad Click Rates?Ayaz Nanji
  Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, ...
  Advertising, Customer Behavior, Direct Marketing, Research Summaries, Sales and Advertising
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• Customer Experience Rankings: The 25 Best (and Worst) BrandsAyaz Nanji
  Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground.
  Customer Behavior, Customer Experience, Customer Loyalty, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Four Reasons Marketers Should Be Excited About Machine LearningJoe Davis
  Machine learning is generating a lot of chatter lately, but what's it all about? Here's a look at why marketers should care about machine learning and the best places to ...
  Big Data, Customer Behavior, Customer Insight, Data, Digital Marketing
• Do Consumers Read Emails Sent by Businesses?Ayaz Nanji
  What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Survey Data
• How to Maximize Your Content's Reach on Social MediaJohn Unger
  It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, ...
  Content, Content Marketing, Customer Behavior, Engagement, Social Media, Writing
• What an Online Hater Really Wants From YouJay Baer
  The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.
  Customer Behavior, Customer Relationships, Customer Satisfaction, Customer Service, Facebook, Social Media, Twitter
• Don't Wage War Against Ad Blockers Until You Know Who You're Really FightingSatish Polisetti
  You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think.
  Advertising, Content, Content Marketing, Customer Behavior, Customer Insight, Digital Marketing, Publishing, Sales and Advertising
• Eye-Tracking Study: How People Use Google on MobileAyaz Nanji
  How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) ...
  Customer Behavior, Eye Tracking, Google, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Five Customer Insight Mistakes You Must AvoidDenyse Drummond-Dunn
  Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and ...
  Advertising, Customer Behavior, Customer Insight, Marketing Strategy, Positioning, Value Propositions
• How Internet Usage and Smartphone Ownership Vary by CountryAyaz Nanji
  Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Digital Tools Recommended Most by SMB Owners [Infographic]Ayaz Nanji
  Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely to recommend to their peers.
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Why Marketers Should Support Legislation on Customer ReviewsJonathan Hinz
  The value of online consumer reviews includes seeing both positive and negative reviews. That's why preserving the right to voice such opinions matters.
  Content, Customer Behavior, Customer Insight, Customer Relationships, Product Management, Social Media, Websites
• The Top Elements of Great (and Terrible) Customer ServiceAyaz Nanji
  Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most?
  Customer Behavior, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data