Customer Behavior

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• Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and TopicAyaz Nanji
  Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people ...
  Customer Behavior, Research Summaries, Social Media, Social Networking, Twitter
• How to Build Customers' Trust and Boost Online Sales [Infographic]Verónica Jarski
  The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust.
  Customer Behavior, Customer Relationships, Digital Marketing, High-Tech Marketing, Sales, Technology
• Humanize Your Brand Messages With Mindset SegmentationKellie Cummings
  When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.
  Brand Loyalty, Brand Positioning, Customer Behavior, Customer-Centric, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Segmentation
• 12 Secrets of the Human Brain to Use in Your Marketing [Infographic]Verónica Jarski
  Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.
  Content, Customer Behavior, Email
• Valentine's Day Gifts: Average Spend, Most Desired Items [Infographic]Ayaz Nanji
  Adults in the United States plan to spend $54, on average, on Valentine's Day gifts this year, according to a report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Forget Romance: 2015 Valentine's Day Shopping Trends Toward Family and FriendsStacy DeBroff
  Roses and expensive dinners are becoming a thing of Valentine's Day past, according to a recent survey. So, what are consumers focusing on instead?
  Customer Behavior, Customer Insight, Sales and Advertising, Social Media
• Why Smart Data Is So Much More Important Than Big DataScott Fasser
  What data is better than Big Data? Smart data. Here's a look at the seven major categories of smart data and why they matter.
  Customer Behavior, Data, High-Tech Marketing, Metrics, Project Management
• Three Ways Programmatic Media Buying Helps You Target CustomersElise Musumano
  Use programmatic media buying to better understand and reach your audience.
  Big Data, Customer Behavior, Data, Marketing Strategy
• Why You Can't Ignore Social's Selling PowerPeter Prodromou
  How much of an influence on sales does social media have? Here's a look at recent findings from the Sloan School of Management and Tsinghua University regarding the power of ...
  Consumer Electronics, Customer Behavior, Sales, Social Media, Twitter
• Does Posting More Content Lead to More Engagement?Ayaz Nanji
  Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior, Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Research Summaries, Social Media, Social Networking
• Why Machine Learning Can Help Marketers Connect With ConsumersShekhar Deo
  When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look ...
  Big Data, Customer Behavior, Data, Digital Marketing, Marketing Strategy
• #SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital ReportAngela Natividad
  This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest ...
  Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, Gen Z, Millennials, Mobile Marketing, Pinterest, Social Media, SocialSkim, Technology, Twitter
• Mobile App 'Power Users' Increase While 'Loyal Users' DwindleAyaz Nanji
  The percentage of highly engaged mobile app users grew significantly in December, according to a recent report from Localytics.
  Customer Behavior, Mobile Marketing, Research Summaries
• Content Types Valued Most by B2B Tech Buyers [Infographic]Ayaz Nanji
  Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Survey Data
• How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]Ayaz Nanji
  Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square.
  Customer Behavior, E-Commerce, Research Summaries, Website Design, Websites
• The State of Mobile App UsageAyaz Nanji
  Mobile app usage grew 76% in 2014, driven primarily by session increases in three key categories, according to a recent report from Flurry Analytics.
  Customer Behavior, Mobile Marketing, Research Summaries
• What Might Customer Service Look Like in 25 Years?Diane Berry
  Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like.
  Customer Behavior, Customer Experience, Customer Service, Sales, Search Engine Marketing, Search Engines
• Why Consumers Abandon Online Travel Bookings Before PurchasingAyaz Nanji
  Some 94% of consumers say they have left a travel website before completing their booking, according to a recent report from SaleCycle.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Websites
• What Consumers Dislike About Mobile EmailAyaz Nanji
  Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• How Gender, Age, and Left-Handedness Affect E-Commerce Behavior [Infographic]Ayaz Nanji
  Women click around more on e-commerce sites, left-handed shoppers are slower, and older consumers tend to view fewer pages, according to a recent report from Content Square.
  Customer Behavior, E-Commerce, Research Summaries