Customer Behavior

Topics » Articles » Customer Behavior

• The Most Effective Ad Types for Influencing VotersAyaz Nanji
  Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International.
  Advertising, Customer Behavior, Research Summaries, Survey Data, TV
• The Most Popular Times for Using Chat and Dating AppsAyaz Nanji
  The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.
  Customer Behavior, Mobile Marketing, Research Summaries
• How to Gain Credibility Among Millennials: Three Quick Show-and-Tell TipsMatt Langie
  Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their ...
  Content, Customer Behavior, Customer Relationships, E-Commerce, Engagement, Experiential Marketing, Millennials
• The War Against Ad Blocking: Publishers Fight for Their LivelihoodLauren Pedersen
  More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
  Ad Copy, Advertising, Customer Behavior, Customer Experience, Marketing Strategy, Sales and Advertising, Websites
• What Marketers Need to Know About Snapchat [Infographic]Verónica Jarski
  Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?
  Customer Behavior, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, Snapchat
• What Motivates Consumers to Share Videos Made by Brands?Ayaz Nanji
  An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a ...
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Survey Data, Videos
• How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling MethodsShane Barker
  Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  B2C, Customer Acquisition, Customer Behavior, E-Commerce, Online Marketing, Pricing, Promotions, Retail Marketing
• Four Ways People Think and How to Convince Them to BuyMikita Mikado
  What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of ...
  B2B Marketing, Customer Behavior, Lead Nurturing, Personas, Sales
• Eye-Tracking Study: How Consumers View Display AdsAyaz Nanji
  Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• Make Customers the Center of Your Omnichannel StrategyJane Hiscock
  Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs.
  Customer Behavior, Customer-Centric, Customer Experience, Digital Marketing, Marketing Challenges, Marketing Strategy
• The Top 50 US Digital Media PropertiesAyaz Nanji
  Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore.
  Customer Behavior, Facebook, Google, Research Summaries, Websites
• How Often (and Why) Consumers Delete Mobile Apps From Their PhonesAyaz Nanji
  Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• The True Value of Customer Loyalty Programs [Infographic]Verónica Jarski
  A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.
  Customer Acquisition, Customer Behavior, Customer Insight, Customer Loyalty, Customer Relationships
• Seven Common Mistakes Marketers MakeSubir Kumedan
  If you decide to fix even one of the following mistakes, you will see better results for you and your business.
  Customer Behavior, Customer-Centric, Customer Experience, E-Commerce, Landing Pages, Testing, Website Design, Websites
• In What Situations Are Americans Willing to Share Personal Information? [Infographic]Ayaz Nanji
  Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, according to a recent report from the Pew Research Center.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• The Secret to Account-Based Marketing SuccessDoug Bewsher
  Lead-to-account matching enables marketers to have all the information they need to successfully target and engage potential customers.
  Account-Based Marketing, B2B Marketing, Customer Behavior, Customer Insight, Data, Marketing Analytics, Sales
• The Science of Creating Highly Shareable Roundup Posts [Infographic]Verónica Jarski
  A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Keywords, Social Media, Writing
• Technology-Enabled Revenue Will Rule in 2016Tim Killenberg
  Consumers are increasingly expecting technology-driven transactions. To reach those consumers and break sales goals this year, companies need to focus more on technology.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Sales, Technology
• Five Ways Motherhood Deepens Millennials' Love of TechnologyStacy DeBroff
  When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds.
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Millennials, Smartphones, Social Media, Technology
• Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam Atkinson
  Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
  Advertising, B2C, Content, Content Marketing, Customer Behavior, Google, Native Advertising, Social Analytics, Social Media, Targeting