Customer Behavior

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• Seven Things That Make Consumers Distrust Brand WebsitesAyaz Nanji
  Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Web Content, Websites
• Do Millennials Shop Differently?Ayaz Nanji
  Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.
  Customer Behavior, E-Commerce, Millennials, Research Summaries, Retail Marketing, Survey Data
• How the World Uses Twitter [Infographic]Verónica Jarski
  Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe.
  Customer Behavior, Customer Insight, Social Media, Twitter
• The Most and Least Liked Industries in AmericaAyaz Nanji
  The computer industry is the most liked business sector by Americans, according to a recent report from Gallup.
  Brand Management, Customer Behavior, Research Summaries, Survey Data
• Why Your Customers' Emotions Affect Their App ExperiencesMatt Johnston
  Smart marketers understand the importance of human emotions in how customers or prospects regard apps.
  Consumer Electronics, Customer Behavior, Customer Insight, Customer Relationships, Mobile Marketing
• Why Apple Watch Rings the Death Knell of the 'Mobile' Marketing ChannelKai Crow
  Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Service, Marketing Strategy, Mobile Marketing, Smartphones
• LOL vs. Haha: How People Laugh OnlineAyaz Nanji
  How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015.
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Three Powerful Forces Changing the Marketing LandscapeMike Driscoll
  The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. Here's what you need to know to prepare for this perfect storm.
  Advertising, Consumer Electronics, Customer Behavior, Mobile Marketing, Videos, YouTube
• What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]Verónica Jarski
  You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Relationships, High-Tech Marketing, Personalization
• What Makes a Marketing Email Go Viral?
  Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Harness the Power of Personas for Social Media MarketingKeith Quesenberry
  Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your ...
  Customer Behavior, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Personas, Social Media, Social Networking
• Back-to-School Shopping TrendsAyaz Nanji
  Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• Top Three Ways to Market to MillennialsHernan Vicuna
  Generations are shaped to some extent by the times in which they come of age, so it makes sense for marketers who wish to reach millennials to understand the forces ...
  Customer Behavior, Customer Loyalty, Customer Relationships, Customer Service, E-Commerce, Marketing Strategy, Millennials, Social Media, Word-of-Mouth
• Consumers' Social Login Preferences in 2015 [Infographic]Ayaz Nanji
  Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts—an 11% increase since 2014—according to two recent ...
  Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data, Websites
• Who Are the Americans That Never Use the Internet?Ayaz Nanji
  Some 15% of adults in the United States do not use the Internet, according to a recent report from the Pew Research Center.
  Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries, Survey Data
• How Consumers Use Tech to Shop at Home and in StoresAyaz Nanji
  Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data, Technology
• Seven Tips to Optimally Organize Your Pricing Page for ConversionsDimitar Stojanov
  You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
  Customer Behavior, E-Commerce, Landing Pages, Pricing, Product Marketing, Retail Marketing, Services Marketing, Testimonials, Website Design, Websites, Writing
• Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]Verónica Jarski
  What makes Instagram users like (or dislike) a photo? Here's what users consider the most shareworthy traits of Instagram photos.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Instagram, Social Media
• Forget the Funnel: Why the Sales Process Is More Like a Pinball MachineLisa Shepherd
  The traditional sales funnel no longer applies to the reality of the buying process. Today's buyers carom between stages like a ball in a pinball machine.
  Customer Behavior, Customer Engagement, Sales, Social Media
• How Many People Are Mobile Addicts?Ayaz Nanji
  Some 280 million people worldwide are "mobile addicts" who launch applications on their devices 60 times or more per day on average, according to a recent report by Flurry from ...
  Customer Behavior, Mobile Marketing, Research Summaries