Customer Behavior

Topics » Articles » Customer Behavior

• Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]Verónica Jarski
  You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
  Content, Content Strategy, Customer Behavior, Customer Engagement, Customer Relationships, High-Tech Marketing, Marketing Strategy, Social Media, YouTube
• What Neuroscience Can Teach Us About MarketingDarren Bridger
  Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us.
  Branding, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Research
• Know When Customer Feedback Matters and When You Should Ignore ItLiz Greene
  Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore can be tricky.
  Brand Management, Community Management, Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Digital Marketing, Social Listening, Social Media
• Small Business Owners' Favorite Digital Tools and PlatformsAyaz Nanji
  Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16.
  Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data, Technology
• Which Departments Most Influence B2B Purchase Decisions?Ayaz Nanji
  Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data
• 10 Questions to Ask Before Launching Mobile App SurveysKeren Wexler
  Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general ...
  Customer Behavior, Market Research, Mobile Marketing, Survey Data
• Beware of Unsafe User-Generated Content [Infographic]Verónica Jarski
  Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.
  Brand Awareness, Brand Management, Branding, Content, Customer Behavior, Customer Relationships
• What Americans Listen to While CommutingAyaz Nanji
  Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from Edison Research.
  Customer Behavior, Research Summaries, Survey Data
• Three PPC Landing Page Tips Hardly Anyone Takes Advantage OfJohnathan Dane
  In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices ...
  Ad Copy, Advertising, Customer Acquisition, Customer Behavior, Landing Pages, Lead Generation, PPC Campaigns, Testing
• Five Customer Conversations That Will Always Require Phone CallsIrv Shapiro
  Despite the astounding array of communication technologies, the simple phone call remains a powerful tool for businesses. These five conversations will always necessitate a phone call.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Service, Smartphones
• Content Preferences of Millennial B2B BuyersAyaz Nanji
  How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
  B2B Marketing, Content, Content Marketing, Customer Behavior, Millennials, Research Summaries, Survey Data
• What Consumers Want From Brand EmailsAyaz Nanji
  Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• Why You Should Pay More Attention to Marketing SignalsScott Jones
  To keep up in today's fast-paced consumer environment, marketers need to measure and analyze signals that are up to the minute, accurate, and in context.
  Customer Behavior, Customer Insight, Digital Marketing, Technology
• How Media Consumption Habits Are Changing [Infographic]Ayaz Nanji
  Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
  Customer Behavior, Millennials, Research Summaries, Survey Data, TV
• Digital Content Download Trends for 2016Ayaz Nanji
  The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.
  Content, Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Storytelling: Out of the Campfire and Into Your Marketing CampaignJake Athey
  Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
  Content, Customer Behavior, Customer Communications, Customer Relationships
• The 50 Most Popular Web Properties in the USAyaz Nanji
  Google's websites are the most visited by consumers in the United States, according to recent data from comScore.
  Customer Behavior, Digital Marketing, Research Summaries, Websites
• The Inbound Marketing Channel That Most Executives Are MissingTom Goodmanson
  When marketing execs consider inbound marketing, they typically focus on pre-sales ways to attract customers, primarily using digital channels. But they often forget this one powerful inbound marketing channel.
  Customer Behavior, Customer Communications, Customer Relationships, Management, Marketing Strategy
• How Long Will Consumers Wait for an E-Commerce Page to Load?Ayaz Nanji
  Most consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according to recent research from Imperva Incapsula.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Websites
• What Sentiment Analysis Can Do for Your BrandLaura McGarrity
  Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions.
  AI, Big Data, Branding, Customer Behavior, Customer Insight, Customer Relationships, Data, Marketing Strategy