Consumers' Mobile Video Viewing Habits [Infographic]Ayaz Nanji
More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising ...
What Dads Want (and Don't Want) for Father's DayAyaz Nanji
Dads want sentimental gifts, such as handwritten cards from their kids, this Father’s Day, according to a recent report from Offers.com.
Three Ideas for Showing Customers It's All About ThemAndrew Reid
Today's customers are more empowered—and fickle—than ever. To win customers' loyalty, brands must focus on being customer-centric.
How Teens Use Digital: Mobile, Messaging, and Social TrendsAyaz Nanji
Some 91% of teens in the United States go online from a mobile device at least occasionally, according to a recent report from the Pew Research Center.
Seven Habits of Highly Engaging Facebook Content CreatorsDrew Bernard
Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
10 User Experience Testing Tools Marketers Need to Know AboutVishveshwar Jatain
No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the ...
Use a Cookbook Approach to Make Data Mining Easy-PeasyAndrea Ahlemeyer-Stubbe
Data mining is a science. That means you can repeat your successful analyses and use the results to become more effective and efficient at meeting your goals. All you really ...
The State of Online Shopping in 2015Ayaz Nanji
Some 68% of US consumers say they shop online at least once per month, up from 62% a year ago, according to a recent report from Walker Sands.
Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)Rohan Ayyar
Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, ...
Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)Rohan Ayyar
Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what ...
The Rise of 'YouthNation' and How to Use Instagram to Reach MillennialsMatt Britton
The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their ...
How Consumers Find and Use Mobile AppsAyaz Nanji
Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos.
'Instant Digital Gratification': 15 Stats You Need to Know [Infographic]Brian Rigney
Consumers today demand instant digital gratification. Check out these recent must-know stats that explore marketing through the lens of instant digital gratification.
What SMBs Look for in Digital Marketing SolutionsAyaz Nanji
How do small and midsize businesses choose their digital marketing partners? To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, ...
Four Quick Tips for a Winning Multiscreen StrategyWilson Raj
Multiscreen marketing must be part of an overarching, not screen-specific, strategy. These tips can help you keep that strategy in mind.
Consumers' Favorite Grocery StoresAyaz Nanji
Trader Joe’s is America’s favorite grocery retailer for the third year in a row, according to a recent report from Market Force Information.
Video: The Contender Takes the Marketing TitleGary Lipkowitz
Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
, Content Marketing
, Customer Acquisition
, Customer Behavior
, Customer Engagement
, Landing Pages
, Lead Generation
, Marketing Strategy
How Influential Are Mobile App Star Ratings?Ayaz Nanji
Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive.
Different Generations' Favorite Tech Devices and ServicesAyaz Nanji
Millennials, Gen Xers, and Baby Boomers consider the smartphone their favorite tech device, whereas seniors are most fond of flatscreen TVs, according to a report from Deloitte.
Brands That Ignore the New Heartland Ignore a Huge Growth OpportunityPaul Jankowski
Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth.