Customer Behavior

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• Your Customers' Stories Improve Your Products—and MarketingKathy Klotz-Guest
  Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services.
  Content Strategy, Customer Behavior, Customer Relationships, Product Marketing
• How Tech Tastes Have Changed Since 2005Ayaz Nanji
  Fewer Americans today have desktop computers, VCRs, and basic cellphones compared with 2005, and more now own MP3 players, smartphones, and laptops, according to recent report by Gallup.
  Customer Behavior, Research Summaries, Survey Data, Technology
• Groupon Says Gmail Tabs Hurt Its Business. Are They Hurting Yours?Dela Quist
  Groupon is blaming its recent poor earnings on Gmail Tabs and says it's re-evaluating its reliance on email marketing. Should your brand do the same?
  Customer Behavior, Email, Email Campaigns, Email Marketing, Google+
• B2B Buyer Behavior: When Web Leads ConvertAyaz Nanji
  Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising
• Why Marketers Need to Care About Social Search [Infographic]Verónica Jarski
  Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.
  Customer Behavior, Customer Engagement, Facebook, Google+, Keywords, Search Engine Marketing, Search Engines, Social Media, Twitter
• What Will Drive Consumers to Shop Online in 2014 [Infographic]Verónica Jarski
  To find out what makes consumers more likely to purchase products online—and to learn more about their behaviors—check out this infographic.
  Customer Behavior, Customer Insight, E-Commerce, Mobile Marketing, Retail Marketing, Sales
• Six Misconceptions About Mobile MarketingJake Jeffries
  Unfortunately, mobile marketing has fallen victim to misconceptions. So, let's clear up six of the biggest ones.
  Customer Behavior, Customer Engagement, Mobile Marketing
• Global Mobile Consumers Prefer Samsung to AppleAyaz Nanji
  Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets, according to a recent report by Upstream and YouGov.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Writing and Readability Scores: It MattersGrant Draper
  The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.
  Content, Copywriting, Customer Behavior, Writing
• How Consumers Use Online Shopping CartsAyaz Nanji
  Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• Email Subject Lines: Words and Tactics That Boost Open RatesAyaz Nanji
  Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Interactive Marketing, Research Summaries
• Site Visitors Arriving From Search Are More Likely to Click on AdsAyaz Nanji
  Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries, Websites
• How Gmail's Tab Feature Has Changed Email Metrics and User BehaviorAyaz Nanji
  Contrary to expectations, a recent analysis found that Gmail users are actively searching for marketing messages in the Promotions tab and reading them at almost the same rates as they ...
  Customer Behavior, Digital Marketing, Email Campaigns, Email Deliverability, Email Marketing, Google, Interactive Marketing, Research Summaries
• Which Electronic Devices Are Americans Buying for the Holidays?Ayaz Nanji
  Nearly two-thirds (64%) of Americans plan to spend at least part of their 2013 holiday gift budget on electronic devices, according to a recent report by Ipsos Public Affairs.
  Customer Behavior, Research Summaries, Survey Data
• Five Ways to Ensure Customer Participation With Mobile StorybuildingJoe Gillespie
  Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want ...
  Content, Customer Behavior, Marketing Strategy, Mobile Marketing, Social Media, User-Generated Content
• Online Shopping Trends 2013: Most Popular Categories, Top Purchase DriversAyaz Nanji
  More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent ...
  B2C, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'Jon Hall
  Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.
  Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Referrals, Sales, Social Media, Social Networking, Word-of-Mouth
• A Social Media Holiday Gift Wish List [Infographic]Verónica Jarski
  What holiday gifts are consumers talking about most on their social media networks? Here's a look at the top 10 and the hottest gifts by category.
  Customer Behavior, Facebook, Instagram, Social Media, Twitter
• Instagram's Ad-Supported Model: How Can Instagram Succeed?Vahe Habeshian
  Instagram launched its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. Three experts weigh in on ...
  Advertising, B2C, Branding, Customer Behavior, Digital Theory, Instagram, Retail Marketing, Social Media, Targeting
• Three Marketing Tactics to Tap Into the Emerging Apple DemographicCharles Nicholls
  Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. It's time to apply that knowledge.
  B2C, Customer Acquisition, Customer Behavior, Demographics, E-Commerce, Marketing Tips, Mobile Marketing, Retail Marketing, Segmentation