Customer Behavior

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• B2B Buyers Prefer Short Content; Rely Heavily on Google SearchesAyaz Nanji
  Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Google, Research Summaries, Sales, Search Engine Marketing, Search Engines
• #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram AdsAngela Natividad
  It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black FridayAyaz Nanji
  Two periods in early and mid December are even more lucrative for online retailers than Cyber Monday and Black Friday, and less competitive for consumers' attention, according to a recent ...
  Customer Behavior, Customer Insight, Data, Digital Marketing, E-Commerce, Interactive Marketing, Research Summaries
• Five Tips for Getting the Most From Your Qualitative ResearcherMartha Guidry
  Selecting the right qualitative researcher for your marketing project is critical, because a lot of money and your credibility are on the line. So make sure to ask these five ...
  Customer Behavior, Customer Insight, Hiring Outside Resources, Market Research, Research
• How Shoppers Use Mobile Phones in StoresAyaz Nanji
  Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• Vote: The Most Maddening Social Media Behavior
  We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown ...
  Content, Customer Behavior, Social Media, Social Networking
• Seven Myths of Email Marketing [Infographic]Dela Quist
  Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.
  Customer Behavior, Customer Insight, Email, Email Campaigns, Email Marketing, Email Subject Lines, Writing
• Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]Ayaz Nanji
  One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Three Easy Ways to Jump-Start Your Cause Marketing: When Marketing and Philanthropy IntersectChase Cornett
  Some of the most progressive brands have discovered quantifiable marketing success in what may seem like an unlikely place: philanthropy. Here's how you can align your marketing with philanthropy using ...
  Customer Acquisition, Customer Behavior, Marketing Strategy
• Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]Verónica Jarski
  Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the ...
  Customer Behavior, Facebook, Pinterest, Social Media, Websites
• What Works When Selling to Marketers [Infographic]Ayaz Nanji
  Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.
  Customer Behavior, Lead Generation, Research Summaries, Sales, Sales and Advertising
• 10 Reasons Why Your Marketing Needs to Be More Attractive to Women [Infographic]Verónica Jarski
  Is your business friendly toward women? Here are 10 reasons why it should be.
  Customer Behavior, Mobile Marketing, Social Media, Women, Word-of-Mouth
• 31% of Online Americans Post Videos, 11% Want to Be Viral StarsAyaz Nanji
  The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a ...
  Content, Customer Behavior, Research Summaries, Survey Data, Surveys, Videos, YouTube
• Who Do Digital Consumers Trust With Their Personal Data? [Infographic]Verónica Jarski
  Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?
  Customer Behavior, Customer Insight, Digital Marketing, Survey Data, Surveys
• 15% of American Adults Don't Use the Internet or EmailAyaz Nanji
  As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American ...
  Customer Behavior, Demographics, Digital Marketing, Email, Interactive Marketing, Research Summaries, Survey Data, Surveys
• Consumers Open to (Some) Mobile Interactions With (Some) BrandsAyaz Nanji
  Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.
  Customer Behavior, Mobile Marketing, Research Summaries, SMS, Survey Data, Surveys
• How People Search Online [Infographic]Verónica Jarski
  Find out what kind of information online search users seek and whether the search results they're served are truly helpful.
  Consumer Electronics, Customer Behavior, Search Engine Marketing, Search Engines, Smartphones
• What Is Primetime for Mobile Video Viewing?Ayaz Nanji
  Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report ...
  Customer Behavior, Mobile Marketing, Research Summaries, Videos
• Internet Users Increasingly Worried About PrivacyAyaz Nanji
  Half of Internet users say they are worried about the amount of personal information about them that is online, according to a recent Pew report.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Surveys